Brand Manager (Integrated Marketing)

OLIPOP is a company on a mission to positively impact consumer health through innovative soda products. The Brand Manager (Integrated Marketing) will be responsible for shaping and orchestrating integrated brand campaigns and consumer communications strategies, ensuring alignment across various marketing channels to achieve business objectives.

Responsibilities:

• Lead the development and orchestration of integrated brand campaigns and tentpole moments, ensuring each activation is grounded in clear objectives, consumer insights, cultural relevance, and measurable KPIs
• Translate brand strategy into cohesive 360 campaign plans across creative, PR, influencer, social, partnerships, media, shopper, digital, and loyalty channels
• Serve as the hub across internal channel leads, creative teams, agency partners, and cross-functional stakeholders to ensure campaign ideas, messaging, timing, and execution are connected and mutually reinforcing
• Partner with creative and agency teams to shape campaign narratives, briefs, and activation plans that bring OLIPOP’s brand voice and consumer proposition to life
• Monitor brand, cultural, category, consumer, and campaign performance signals to proactively identify opportunities, risks, and optimizations
• Lead cross-functional workstreams for new product launches, partnerships, flavor moments, and brand-building campaigns, ensuring work is delivered with quality, cohesion, and accountability
• Analyze campaign performance and partner with channel owners to synthesize learnings, optimize future plans, and connect results back to brand and business objectives
• Manage project budgets within scope and recommend how to best allocate spend to maximize brand impact, campaign effectiveness, and business outcomes
• Help strengthen integrated campaign planning practices by identifying process gaps, improving ways of working, and sharing best practices across the marketing function

Requirements:

• 8+ years of experience in brand marketing, integrated marketing, campaign strategy, communications, or related roles, ideally within high-growth CPG, consumer brands, or culturally relevant lifestyle brands
• Demonstrated experience leading integrated 360 campaigns across multiple channels such as creative, PR, influencer, social, partnerships, media, shopper, digital, and/or loyalty
• Strong brand management fundamentals, including comfort with brand strategy, consumer insights, business objectives, performance metrics, and campaign effectiveness
• Proven ability to translate consumer, cultural, category, and performance insights into clear campaign recommendations and actionable plans
• Integrated campaign thinker who can see how the full 360 plan comes together across channels, partners, and consumer touchpoints
• Strong brand management fundamentals with a communications-first lens — able to balance business objectives, consumer insight, cultural relevance, and creative quality
• Clear, structured communicator who can align stakeholders, clarify next steps, and keep complex work moving without losing the bigger brand story
• High-trust cross-functional partner who builds credibility through follow-through, sound judgment, and thoughtful influence
• Comfortable operating in ambiguity, proactively identifying disconnects, and course-correcting before work becomes fragmented
• Pragmatic, resilient, and optimistic operator who can maintain momentum across multiple workstreams in a fast-moving environment
• Experience partnering with creative, agency, and channel teams to shape briefs, campaign narratives, activation plans, and post-campaign learnings
• Proficiency with relevant marketing, consumer insights, and performance tools
• Experience with POS, panel data, CRM, analytics platforms, Nielsen, IRI/Circana, or Numerator is a plus