Senior Marketing Manager, Growth

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences. They are seeking a Senior Marketing Manager, Growth to lead the development of their AI-native marketing operating system and optimize web experiences to drive growth and strengthen brand trust.

Responsibilities:

• Own web optimization and A/B testing in partnership with the demand-gen team
• Own the web-side execution of AEO in partnership with the AEO lead
• Run webflow.com as a "living" website, not a project that ships and stops
• Turn webflow.com into an account-level pipeline engine
• Build and ship, beyond building briefs
• Own the web measurement layer
• Support campaign orchestration across the web as a channel
• Drive opportunities for Sales as the north star
• Partner cross-functionally as a peer to Demand Gen, Partner Marketing, PMM, and the broader Revenue org
• Own and optimize a high-traffic B2B SaaS marketing website as a product
• Define and lead a mature experimentation program
• Bring deep expertise in technical SEO and Answer Engine Optimization (AEO)
• Leverage marketing analytics to drive business outcomes
• Apply AI to production growth workflows

Requirements:

• BA/BS degree or equivalent experience
• Think in systems, not campaigns. When a channel underperforms, you look at the signal layer, not the campaign copy. When a page converts, you ask what feedback loop just closed
• Ship and iterate. You'd rather run ten disciplined tests than debate one perfect page. You have a bias toward getting a valid experiment live this week, and a hypothesis-first instinct for what to test next
• Are technically fluent enough to be dangerous. You can read a Marketo trigger, sanity-check a schema markup change, QA a page built in Webflow, and interpret a Tableau attribution model without a translator. You partner with GTM Engineering as a peer, not a customer
• Distinguish signal from noise in intent data. You know why a hand-raiser can convert dramatically better than a LinkedIn lead, and you build campaign design around that reality
• Name problems sharply. You TL;DR-first the biggest problem in a document without softening language, and you can hold an opinion under executive pressure without hedging
• Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact
• Preferably have public thought-leadership presence (LinkedIn, podcasts, industry talks) on modern growth infrastructure — nice to have, not required