Regional Digital Marketing Manager

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. The Regional Digital Marketing Manager leads digital commercial performance across a portfolio of four hotels, responsible for implementing integrated digital strategies and optimizing web conversion to drive demand and maximize marketing investment.

Responsibilities:

• Partner with hotel Marketing, Revenue Management, and Sales teams to develop integrated digital plans aligned with revenue goals, seasonal demand, and market opportunities
• Translate hotel/market priorities into actionable digital campaigns and channel strategies across paid media, web, and booking platforms
• Serve as the Regional digital marketing lead, monitoring market trends, competitive activity, booking pace, and consumer demand to proactively adjust strategy and investment
• Drive revenue growth and marketing efficiency by aligning digital investment, channel strategy, and conversion performance with hotel commercial objectives and market demand opportunities
• Partner closely with the Central Digital team to ensure alignment on strategy, reporting, tools, and performance across the portfolio
• Monitor campaign pacing, conversion performance, attribution, and ROI, providing data-driven recommendations to improve performance
• Understand the role of the web channel within the broader commercial ecosystem and communicate digital performance drivers and conversion trends to ownership and hotel leadership teams
• Deliver recurring performance insights, forecasts, and strategic recommendations to property teams, regional leadership, and ownership groups
• Own month-end reporting, budget, forecasting, billing reconciliation, and allocation recommendations across the regional hotel portfolio
• Partner with the Central Digital team to leverage analytics platforms and audience insights to inform campaign strategy and conversion optimization
• Identify and implement data-driven opportunities to improve marketing effectiveness, conversion, and guest acquisition across the regional portfolio
• Lead digital activation across paid media, booking engine offers, onsite messaging tools, and website platforms
• Partner with agency and activation teams to execute, optimize, and report on paid media campaigns across Search, Meta, display, metasearch, and travel platforms
• Maintain accurate, optimized, and brand-aligned digital experiences across brand websites, booking platforms, OTAs, local listings, Google Business, Tripadvisor, and related third-party channels
• Oversee website functionality, booking flows, software integrations, and GEO/SEO optimization to support conversion performance and user experience
• Manage key digital marketing platforms and tools including GA4, Revinate, booking engine platforms, Triptease, third-party OTAs, and related digital systems across the portfolio
• Ensure digital activations and online experiences align with brand standards, commercial priorities, and guest experience expectations
• Understand and support ADA, GDPR, and CCPA compliance across digital platforms

Requirements:

• 5–8+ years experience in digital, performance, or commercial marketing roles, preferably within hospitality, luxury, lifestyle, or travel brands
• Strong understanding of paid media strategy, digital analytics, digital conversion, and revenue-driven marketing planning
• Experience managing multi-channel paid media campaigns and digital marketing budgets with a strong analytical and performance-oriented mindset
• Proven ability to interpret market trends, booking behavior, and performance data to inform strategy and optimization decisions
• Experience working cross-functionally with Marketing, Revenue Management, Sales, Analytics, and agency partners
• Familiarity with hospitality digital marketing ecosystems including GA4, Revinate, booking engines, third-party OTA platforms, Triptease, and digital reporting tools
• Strong capabilities and previous hands-on experience with Google analytics, the google suite and excel, attribution and tracking
• Strong organizational and project management skills with the ability to manage multiple hotels, priorities, and timelines simultaneously
• Excellent communication and presentation skills with the ability to clearly communicate performance insights, strategy, and recommendations to property teams, regional leadership, and hotel ownership groups
• Understanding of luxury hospitality branding and guest experience, with the ability to balance performance marketing objectives with elevated brand storytelling
• Self-starter with a proactive, entrepreneurial mindset who thrives in a fast-paced, highly collaborative environment
• Bachelor's degree required
• A background working in a digital agency in media or analytics is preferable but not required