Digital Marketing Manager

Interactive Strategies is a full-service digital agency in Washington, DC, known for its work with top nonprofits. They are seeking a Digital Marketing Manager to lead multi-channel digital marketing and fundraising programs, guiding clients and collaborating with internal teams to drive performance.

Responsibilities:

• Serve as the day-to-day lead for assigned client accounts, ensuring strong relationships and proactive communication
• Develop integrated digital strategies across email fundraising, paid media, sms, and other digital channels
• Lead client conversations, present recommendations, and translate goals into actionable plans for internal teams
• Plan and execute creative, conversion-focused campaigns across channels, with a focus on email fundraising
• Collaborate with design, content, development, and advertising teams to deliver cohesive, high-quality work
• Support email production, including planning, drafting, segmentation, testing, and performance optimization
• Work with the advertising team to plan and optimize campaigns across paid social, search, programmatic, and connected TV
• Conduct audits of clients' digital programs to assess performance and identify opportunities for growth
• Track and analyze performance across channels, providing clear insights and recommendations to improve ROI
• Prepare client-ready reporting and performance summaries
• Stay current on digital marketing trends, platforms, and testing opportunities
• Contribute to internal process improvements, documentation, and marketing team standards

Requirements:

• Bachelor's or Master's degree in a related field
• 3-5+ years of digital marketing and/or digital fundraising experience
• Experience creating effective conversion-driven strategies and campaigns that map marketing activities to steps in the user journey/funnel
• Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS
• Experience working within a variety of email marketing and advertising platforms
• Moderate understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives
• Strong analytical skills and data-driven thinking
• Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.)
• Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings
• Up-to-date with the latest trends and best practices in digital marketing
• Agency experience a plus but not required
• Extra credit for experience in Engaging Networks, EveryAction (Bonterra), and FundraiseUp