Marketing Engagement Manager

MBO Partners is a leader in the future of work, providing a platform for independent professionals and enterprise organizations. The Marketing Engagement Manager will manage various marketing initiatives, including demand generation campaigns, social media management, and event planning to drive brand awareness and engagement.

Responsibilities:

• Build and execute targeted demand generation campaigns across digital channels to support enterprise sales and cross-sell/upsell motions
• Manage campaign planning, audience segmentation, and performance reporting
• Develop multi-touch journeys for awareness, engagement, and conversion
• Partner with sales to align messaging, handoff processes, and reporting
• Implement new tools to support demand generation programs
• Work with third-party vendors to execute demand generation programs
• Participate in brainstorming sessions, creative reviews, and pipeline-building initiatives
• Manage MBO’s organic social media channels to deliver messaging to two distinct audiences (talent and enterprises): planning, creating content calendars, posting, monitoring, and engagement
• Develop creatives, copy, and assets for social posts aligning with brand design standards, tone, and best practices; coordinate with internal teams and brand resources as needed
• Launch and optimize paid social campaigns (primarily LinkedIn) to drive traffic, conversions, interactions, and enterprise visibility. Track and report on social performance; recommend ways to increase engagement, reach, and followers
• Build and post monthly newsletter on LinkedIn
• Draft high-quality short-form content: social captions, landing page copy, ad copy, email copy, and supporting campaign messaging
• Assist with basic graphic design for social tiles, simple videos, website and social banners, and light production work
• Collaborate with creative partners on larger brand or multimedia projects
• Support the development of sales enablement materials when needed (collateral, PPT decks, etc.)
• Coordinate small video edits or simple animation projects for social and campaign needs (e.g., short promos, event teasers, webinar or event clips)
• Partner with contractors or agencies on larger video or creative projects
• Support planning and execution of webinars, virtual roundtables, and thought-leadership events, including content coordination, promotional campaigns, registration management, and post-event follow-up
• Assist with live events such as conferences, trade shows, client dinners, and field marketing activities
• Coordinate event logistics (timelines, assets, booth materials, presentations, signage, shipping, etc.)
• Partner with internal teams and external vendors to ensure smooth, on-brand event execution
• Develop post-event nurture plans and track event ROI and engagement
• Provide Sales and Growth teams with customized banners for sharing on social channels
• Assist with event promotions, booth collateral, and follow-up campaigns

Requirements:

• 5+ years of experience in B2B marketing, preferably in staffing, contingent workforce solutions, HR tech, SaaS, or professional services
• Proven experience in organic and paid social, especially LinkedIn
• Strong working knowledge of demand generation, campaign planning, and performance reporting
• Excellent writing skills with the ability to adapt tone and format
• Hands-on experience with basic graphic design and tools like Canva, Figma, or Adobe Creative Suite
• Familiarity with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, etc.)
• Ability to manage multiple projects simultaneously and work independently
• A collaborative, proactive mindset with strong attention to detail and ability to follow processes