B2B Social Media & Performance Content Manager

Digital Alchemy is seeking a B2B Social Media & Performance Content Manager who is obsessed with pipeline attribution. This role involves owning organic channels, content management, and paid lead-generation campaigns while demonstrating how campaigns translate into revenue opportunities.

Responsibilities:

• Take 100% operational ownership of our content calendar. You will manage, schedule, and natively post all copy and rich media assets across our core channels (LinkedIn, Meta, YouTube, and TikTok), ensuring flawless publishing hygiene and community engagement
• Systematically mine our highest-value brand assets. You will take raw podcasts, customer success interviews, internal townhalls, PR placements, and customer success stories, and chop them into highly polished, scroll-stopping video and visual micro-content
• Build, launch, and optimize targeted paid campaigns (LinkedIn Ads, Google Ads and Meta Ads) using your repurposed rich media to convert target accounts into warm leads and executive event registrants
• Partner directly with our founders and key technical architects to ghostwrite, format, and post authoritative LinkedIn content that commands the attention of C-suite enterprise buyers
• Equip our BDR team with high-impact video snippets, micro-case studies, and visual customer stories to help them reactivate untouched enterprise target accounts
• Design end-to-end organic and paid social campaigns to recruit highly targeted executive attendees for elite formats (e.g., The Agentic Edge, Agentforce World Tour activations)
• Create rich media and social collateral that aligns with Salesforce Account Executives (AEs) and Partner Managers to drive co-selling, referral opportunities, and joint MDF-funded campaigns
• Ensure every piece of content, organic link, and paid campaign is properly tagged with structured UTM parameters synced directly to HubSpot and CRM monitoring systems
• Map GA4 conversion events to meaningful buyer lifecycle stages (such as qualified lead submissions, not just basic page views)
• Deliver monthly reports detailing cost-per-qualified-opportunity (CPQ), cost per dollar of pipeline, and the exact pipeline value sourced or influenced by your channels

Requirements:

• 3–5+ years of experience managing social media, end-to-end rich content production, and paid ads in a growth-oriented market
• A proactive professional who loves identifying, testing, and leveraging modern generative AI tools (such as ChatGPT, Claude, Descript, CapCut, or automated scheduling suites) to dramatically multiply their own output, accelerate content workflows, and scale campaign results without compromising high-quality brand voice
• You must bring a portfolio of work demonstrating that because of your specific content, native posting, and ad campaigns, your previous company grew, with results that are fully attributable to you
• Hands-on experience scripting, editing, and optimizing short-form and long-form video assets (using Premiere, CapCut, or Descript or other relevant AI-based video editing platforms) specifically designed to stop the scroll on LinkedIn, YouTube, TikTok, and Meta
• A sharp intellectual curiosity and an innate interest to quickly grasp enterprise technology concepts (e.g., cloud ecosystems, data landscapes, integrations, or enterprise AI) and creatively translate them into compelling, clear narratives that speak directly to business outcomes, ROI, and executive friction points
• Deep proficiency with LinkedIn Campaign Manager, Google Analytics, Meta Ads Manager, HubSpot, and GA4