Social Media Specialist/Manager 海外社媒运营专员/经理

Responsibilities

Responsibilities: - Manage brand social media communities by creating and executing clear, effective strategic plans tailored to the characteristics of different platforms. - Design community campaigns by integrating trending topics and user interests to enhance content visibility and user engagement. - Respond to users' comments and messages to foster a positive, active community environment. Identify and nurture brand advocates and micro-influencers (KOCs), and synthesize user feedback for collaboration with cross-functional teams. - Develop and execute robust social campaigns and content plans aligned with the company's marketing goals. - Monitor and analyze key metrics to identify trends, measure success, and make data-driven decisions to optimize community engagement. - Design and implement social conversion pathways to improve community conversion efficiency.

Qualifications

Requirements: - In-depth knowledge of social media marketing strategy and experience in community management. - Overseas cultural/educational background is a plus. - Excellent English communication skills. - Strong organizational and project management abilities. - Strong analytical thinking skills. - Ability to work well under pressure. - Passion for social media and willingness to always learn and evolve. - Strong team spirit. - Good time management skills to handle multiple tasks and projects.