Senior PR Manager

Responsibilities

1.Media Strategy: Develop and execute a PR strategy tailored to the North American market, aligning with global brand objectives to drive brand awareness and credibility. 2.Lead media outreach, including press releases, embargo coordination, and exclusive briefings with media outlets. 3.Crisis & Reputation Management: Proactively monitor and address PR risks, and build rapid-response protocols for emerging issues, collaborating with legal and compliance teams. 4.Cross-Functional Collaboration: Work closely with product marketing and brand management to ensure alignment and maximize campaign impact. 5.Set measurable KPIs for media coverage, sentiment analysis, and share of voice against competitors. 6.Build and lead a high-performing PR team, including hiring, training, and mentoring junior staff.

Qualifications

1.Bachelor's degree in Public Relations, Communications, Marketing, or a related field. 2.7+ years of PR experience, with at least 3 years focused on North American tech/hardware markets (consumer electronics preferred). 3.Strong network with North American tech journalists and proven track record in securing top-tier media coverage. 4.Data-driven mindset with proficiency in PR analytics tools and social listening platforms. 5.Expertise in crisis communications, including navigating politically sensitive issues for cross-border brands.