Leads others through influence to align Sustainability and Building Technologies & Construction (BTC)-related products, services and solutions in UL Solutions portfolio to market segments and prioritizes available resources, thereby driving clarity and efficiency in go-to-market execution.
Collaborates with product, solution, industry, services, sales, regional marketing, business-unit marketing functions and senior cross-functional stakeholders to break down silos and bring UL Solutions’ Sustainability and BTC portfolios to market in a way that makes sense to buyers (buying committees), sellers and influencers. Develops and understands target buyers and markets and distills information across the organization. Provides strategic direction for international go-to-market implementations, including leveraging content frameworks to attract and convert prospects and leads, enabling sales to facilitate positive customer experience, and ensuring the effectiveness of how Sustainability and BTC portfolios are promoted and sold.
International go-to-market strategy: Business and marketing goals definition – With the right vantage point, the go-to-market strategy is the unifying element that drives efficient execution and growth across the Sustainability and BTC portfolio of offerings. The essential needs are to identify knowledge that helps the organization grow and remain relevant in a mature market, identify unmet buyer needs across sustainability and built environment verticals and regions, and enable feature and function rationalization to build new offerings.
Responsibilities: Size and segment global markets, align UL Solutions Sustainability and BTC portfolios to buyer/customer needs and align them with marketing, sales and product/service strategy.
Portfolio messaging and content: Shift from product to customer-centricity – Ensuring that the organization delivers a consistent, customer-focused message while continuously improving messaging with insights into the entire messaging cycle is critical. Messaging must continue to evolve through a full-circle review of content, driven by insights into how the messaging organization process is performing.
Responsibilities: Understand the differentiators for buyers and buying committees, implement customer-centric messaging methodology, and facilitate alignment on target buyers/organizations. Translate complex sustainability, safety, regulatory, technical and built environment topics into clear messaging and content.
Bringing offerings to market: Marketing, product/service/solutions, sales alignment – Bringing consistency through best practices that ensure organization readiness for faster time to market enables the organization to get to market faster, measures how quickly the organization ramps up to targets and allows for monitoring above/below plan measurement that can be used as a baseline for continuous improvement.
Responsibilities: Establish a launch tier model across the Sustainability and BTC portfolios, drive consistency in the launch process and planning, and develop launch governance.
Personas and buyer/customer insights: Persona-based marketing commitment – Influence front-end ideation, development and investment, provide critical insights for better go-to-market success and allow the business to ask the right questions before investing in innovation. Customer-centricity is difficult to achieve without a deep understanding of buyers and buying committees. Buyer/customer insights drive value upstream and downstream.
Responsibilities: Identify and isolate buyers and buying committees, lead buyer persona development, and oversee buyer persona prioritization. Apply market, customer, competitive and performance insights to shape GTM strategy, campaign planning, content development and sales enablement.
Sales enablement: Customer journey and sales cycle alignment – Coordinated sales knowledge transfer programs to avoid inundating sellers and maximize sales adoption across the Sustainability and BTC portfolios.
Responsibilities: Know the direct and indirect routes to market, understand the sales organization structure, sales process and skills, sales funnel, etc., to establish a consistent knowledge transfer plan.
Hands-on experience: Provide direct leadership for the Sustainability and BTC portfolios while working with senior cross-functional stakeholders, managing pressure and ambiguity, and ensuring seamless integration and alignment across portfolio campaigns.
Responsibilities: Get grounded in the CE House Initiatives, draw an action plan when necessary and contribute to forwarding the outcomes of the projects undertaken by the Growth & Portfolio Marketing organization.
Contributes to business success by performing other tasks as required.
What makes you a great fit
Works well in a matrix organization and is able to manage pressure, competing priorities, and ambiguity.
Experience in creating marketing strategy using customer and market research, competitive analysis, standards or directives and regulatory frameworks and product/service requirements.
Strong business acumen and strategic thinking.
A bachelor’s or master’s degree in marketing, communications, sustainability, built environment, construction, engineering, science, business or related field.
At least 6 years of marketing experience in promoting a wide range of sustainability, building technologies, construction, safety, regulatory, technical or B2B services, solutions or programs.
Practical experience in regional or international marketing.
At least 4 years of digital marketing experience, including management of campaigns and programs with larger budgets.
Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
Experience collaborating and coordinating across functions, businesses, regions, senior leadership and external agencies.
Excellent facilitation, interviewing skills, project planning, and management.
Budget management, negotiation, and financial analysis skills.
Analytical mind and strong analytical skills.
Able to understand technical and scientific issues and to translate complex information for non-scientific audiences.
What you’ll experience working for ULS
UL Solutions has been pioneering change since 1894 and we’re still leading the way. From day one, we’ve blazed a trail protecting the planet and everyone on it. Our teams have influenced billions of products, plus services, software offerings and more. We break things, burn things and blow things up. All in the name of safety science.
That’s where you come in — because none of it could happen without you. It takes passion to protect people, problem-solving to safeguard personal data and conviction to make the world a more sustainable place. It takes bold ideas and brilliant minds to build a better world for future generations across the globe.
This is more than a job. It’s a calling. A passion to use our expertise and play our part in creating a more secure, sustainable world today — and tomorrow. As a member of our safety science community, you’ll use your ideas, your energy and your ambition to innovate, challenge and ultimately, help create a safer world.
Everyone here is unique. But we’re also a global community, working together to help create a safer world. Join UL Solutions and you can connect with the brightest minds in the business, all bringing their distinct perspectives and diverse backgrounds together to deliver real change.
Empowering our customers to keep the world safe means thinking ahead. It means investing in training and empowering our people to learn and innovate. At UL Solutions, we help build a better future — one where everyone benefits.
Join UL Solutions to be at the center of safety. To learn more about us and the work we do, visit UL.com
Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $110,000 to $150,000 USD and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 20% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday and personal days (totaling 12 days) and sick time off (72 hours).
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A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
