Sr. Product Marketing Manager

Opus Training is the leading AI-powered training operations platform for multi-unit restaurants and the broader service industry. As the Sr. Product Marketing Manager, you will drive go-to-market strategies, sales enablement, and customer advocacy to enhance revenue growth and market positioning.

Responsibilities:

• Working in close partnership with our marketing and GTM teams, you'll drive revenue outcomes through complementary expertise
• Drive Revenue Growth Through Strategic Market Expansion
• Execute go-to-market strategies for new products and business expansion, contributing to improved pipeline generation, win rates, and deal velocity
• Accelerate sales outcomes through sales enablement, segmented sales collateral, internal sales tools that helps sales teams win deals faster and at higher values
• Own our positioning and messaging framework across segments and buyer personas, and keep it sharp as we expand
• Own the product launch process, from launch tiering and cross-functional coordination to post-launch measurement
• Run an ongoing win/loss and competitive intelligence program that feeds sales, product, and positioning
• Partner with Product to bring market and customer insight into roadmap, pricing, and packaging decisions
• Transform customer advocacy into measurable pipeline through case study development and customer storytelling
• Partner with Customer Success on onboarding and adoption messaging over time
• Position Opus as the category-defining platform in the hospitality and service industry
• Partner with content to create thought leadership content using industry and proprietary data to establish Opus as the trusted authority on frontline training

Requirements:

• 7+ years of product marketing experience, preferably in B2B SaaS with a B2C segment
• Deep understanding of B2B sales processes and what sales teams need to succeed
• Excellent storytelling abilities with intuitive, structured thinking—can quickly grasp complex concepts and translate features into accessible, compelling benefits
• Deeply curious, with experience in customer and market research, win/loss analysis, and competitive analysis
• Strong project management capabilities with experience managing cross-functional initiatives
• Demonstrated ability to build relationships and manage diverse stakeholders effectively
• Skilled at using AI tools to source and rigorously validate market and customer intelligence, and the systems-thinking to build processes that keep our knowledge base current as we scale
• Experience managing or mentoring others (direct reports, contractors, or agencies) and an interest in building a team
• Lifecycle or customer marketing exposure (onboarding, adoption, expansion)