Ecommerce Marketing Manager

Woolpower US is a company that specializes in producing wool base and mid-layers designed for extreme conditions. They are seeking a hands-on Ecommerce Marketing Manager to oversee and grow their US ecommerce business, focusing on SEO, content, email marketing, and conversion optimization.

Responsibilities:

• US D2C ecommerce, end to end. Full responsibility for all activities related to the US D2C ecommerce business, including its performance against traffic and revenue goals
• SEO strategy — organic and paid. Continue and expand our SEO strategy across both organic and paid channels, from keyword and content planning through execution and measurement
• Content that supports SEO. Write and publish blog posts and on-site content that advance the SEO strategy and drive qualified traffic
• Paid search and analytics. Plan, run, and optimize Google Ads campaigns; use Google Analytics (GA4), Google Tag Manager, and Search Console to measure, attribute, and improve performance
• Conversion optimization. Design and run A/B tests on-site to lift conversion rates, and turn results into a prioritized roadmap of improvements
• Email marketing. Build and execute ecommerce email campaigns and flows in Klaviyo — from strategy and segmentation through creative, send, and analysis
• Reporting and recommendations. Own all reporting on ecommerce and marketing performance, and deliver clear, data-backed recommendations for growing traffic and increasing conversion rates
• Affiliate marketing partners. Support and manage relationships with affiliate marketing partners, coordinating promotions and monitoring performance to drive incremental traffic and sales

Requirements:

• 5+ years in D2C ecommerce and digital marketing with direct ownership of an ecommerce site's traffic and conversion performance
• A track record you can demonstrate: specific strategies you developed or supported, the tools you used, and the measurable results you achieved (traffic growth, conversion lift, revenue, list growth). Please be prepared to walk us through real examples
• Experience working cross-functionally, including collaborating with an international team
• Strong writing skills for blog and on-site content that serves an SEO strategy
• A/B testing — practical experience designing, running, and interpreting on-site experiments
• Tech stack: SEMRush
• Tech stack: Google's analytics stack (GA4, GTM, Search Console, Google Ads)
• Tech stack: Klaviyo
• Tech stack: Project management tools (Monday, Asana, Productive)
• Tech stack: Screaming Frog
• Analytical and results-driven — you start from the data and end with a recommendation
• Self-directed and hands-on — comfortable owning strategy and doing the execution yourself
• Clear communicator who can turn numbers into a story stakeholders can act on
• Driven—our revenue goals are ambitious and we are looking for someone who wants to run quickly with us
• Love marketing and are not afraid to test and fail
• Experience with Centra. If not Centra, then other ecommerce platforms such as Shopify
• Familiarity with CRO tooling beyond native A/B testing (e.g., heatmaps, session recording)
• Experience marketing across multiple countries or with a European parent/partner brand