Field Marketing Manager- Boston (Advizex)

Myriad360 is seeking a strategic Field Marketing Manager to lead marketing initiatives across the Eastern region of the United States. This role is crucial for establishing brand presence, driving client engagement, and supporting sales efforts through well-planned and executed marketing programs.

Responsibilities:

• Plan, manage, and execute field marketing programs across the Eastern region — including client-facing events, and conference sponsorships
• Collaborate closely with the Director, National Field Marketing, to align all programs with company objectives and regional growth and revenue goals
• Develop, propose, and execute initiatives that drive engagement, strengthen client and partner engagement in the East Region
• Present program plans, updates, and post-event recaps with clear metrics and recommendations
• Manage all event logistics — venue sourcing, contracts, shipping, catering, AV, signage, swag, communications, etc
• Work cross-functionally with Sales, Partner Marketing, and BDRs to ensure proper outreach, attendance, and post-event follow-up
• Track and analyze event metrics, pipeline influence, and sponsorship ROI
• Maintain the Field Marketing calendar, ensuring all events, sponsorships, and deadlines are accurately tracked and communicated
• Support national marketing initiatives, managing logistics, sponsorship deliverables, and partner coordination as needed
• Manage budget tracking, vendor invoicing, and ROI reporting with attention to detail
• Build and maintain reports and presentations in Excel and PowerPoint for internal leadership and partner review
• Prepare internal documentation such as event briefs, post-event summaries, and strategy statements
• Provide proactive administrative support to ensure all programs operate efficiently and uphold Myriad’s gold standard of execution
• Collaborate closely with the Partner Marketing team to align sponsorship goals, track partner funding, and ensure MDF utilization targets are achieved
• Support partner-driven marketing efforts, including co-branded events and joint activations in the Eastern region
• Work with Partner Marketing to confirm sponsor deliverables, approvals, and branding alignment
• Provide strategic guidance and direction to the broader marketing team to ensure all event-related assets — including landing pages, templates, graphics, and email communications — align with campaign objectives, partner requirements, and Myriad’s brand standards
• Partner with the Digital Marketing team to oversee the creation and optimization of HubSpot landing pages, forms, and workflows (hands-on experience a plus)
• Collaborate cross-functionally to ensure messaging, visuals, and client touch-points reflect the event’s goals and desired client experience
• Leverage tools such as ChatGPT and other AI-driven platforms to support content ideation, messaging refinement, and process efficiency
• Execute all programs with meticulous attention to detail, ensuring clean delivery from concept through completion
• Identify opportunities to streamline workflows, improve efficiency, and scale regional marketing efforts
• Uphold a high standard of execution, ensuring every deliverable reflects Myriad’s quality and professionalism
• Serve as the key liaison between Marketing, Sales, and external partners to maintain alignment and communication
• Maintain flexibility and ownership — recognizing that events sometimes require availability beyond standard hours

Requirements:

• 5+ years in Field, Event, or Partner Marketing (tech/VAR ecosystem a plus)
• Proven success managing end-to-end event logistics and regional marketing programs
• Proficiency in Excel (reporting, budgets, attendee tracking) and PowerPoint (presentations and recaps)
• Strong understanding of event logistics, budget tracking, and ROI measurements
• Excellent written, verbal, and interpersonal communication skills
• Ability to thrive in a fast-paced, high-growth environment with shifting priorities
• Natural collaborative ability, able to work closely with sales and partners
• Willingness to travel up to 40%-50% across the Eastern region
• Familiarity with HubSpot, Salesforce, Trello, ChatGPT, and event management platforms (a plus)
• Hands-on experience with HubSpot landing pages, forms, and workflows