Lifecycle Marketing Manager

PuppySpot is the nation's leading puppy placement service, connecting responsible breeders with loving families across the country. They are seeking a data-driven Lifecycle Marketing Manager to build and scale customer lifecycle marketing strategies, focusing on improving customer conversion and engagement throughout the customer journey.

Responsibilities:

• Own the lifecycle marketing strategy across the entire customer journey from lead acquisition through post-purchase advocacy and referral
• Independently identify, propose, and own strategic email and SMS initiatives beyond day-to-day tactical sends; you drive the roadmap, not just execute requests
• Own and continuously improve our HubSpot instance (workflows, segmentation, lists, and reporting) proactively identifying opportunities to improve deliverability and campaign performance
• Develop automated customer journeys, segmentation strategies, and personalized messaging based on customer behavior and data
• Launch and optimize post-purchase communications, ancillary upsell campaigns, and referral and advocacy programs
• Partner with Acquisition teams, Product, Sales, Customer Experience, and Analytics to deliver seamless customer experiences
• Continuously improve performance through A/B testing, incrementality testing, and data-driven experimentation
• Analyze campaign performance and customer behavior to identify new growth opportunities and communicate actionable insights
• Champion a test-and-learn culture by constantly experimenting with new ideas, channels, and strategies

Requirements:

• 5+ years of experience in lifecycle, CRM, or email/SMS marketing, ideally within a B2C business with a lead-generation funnel and a high-consideration, infrequent purchase cycle (e.g., real estate, automotive, financial services)
• Hands-on experience owning HubSpot (or a comparable marketing automation platform): building workflows, managing lists and segmentation, and reporting on performance
• Proven track record designing and scaling automated, behavior-triggered customer journeys
• Strong analytical skills; comfort working in Excel/Sheets and pulling insights from campaign and CRM data
• Experience running structured A/B and incrementality tests, with the judgment to translate results into action
• A bias toward ownership: you spot opportunities and bring proposals forward rather than waiting for direction
• Excellent written communication; you'll be writing and refining customer-facing copy as well as briefing cross-functional partners