Senior Portfolio Marketing Manager

Accertify, Inc. is a company focused on enabling commerce by pinpointing fraud through its Predictive Yes Platform. They are seeking a Senior Portfolio Marketing Manager with a strong background in B2B technology to drive product adoption and revenue growth, while translating product value into effective marketing strategies.

Responsibilities:

• Develop clear, differentiated product positioning and value propositions for B2B buyers across industries, personas, and use cases
• Own core messaging frameworks and ensure consistency across marketing, sales, and customer-facing materials
• Lead and execute go-to-market (GTM) plans for new product launches, feature releases, and enhancements
• Partner closely with Product Management, Demand Gen, Content, and Sales to ensure successful launches and ongoing adoption
• Create and maintain sales enablement assets including pitch decks, product one-pagers, competitive battlecards, FAQs, and use‑case collateral
• Enable Sales, SDRs, and Customer Success teams with training and narrative support that improves pipeline conversion and deal velocity
• Conduct market research, competitive analysis, and customer discovery to inform product strategy and messaging
• Translate insights into actionable recommendations that influence roadmap prioritization and marketing strategy
• Act as the voice of the market internally, aligning stakeholders across Product, Sales, Marketing, and Leadership
• Support integrated campaigns across digital, events, content, and lifecycle marketing
• Define success metrics for product marketing initiatives, track performance, and iterate to improve results
• Analyze launch performance, adoption trends, and competitive shifts to continuously refine strategy
• Leverage AI-enabled tools and build practical agents to streamline workflows, improve measurement, surface insights faster, and optimize product marketing impact

Requirements:

• 5+ years of experience as a Product Marketing Manager/Portfolio Marketing Manager in a B2B technology or SaaS environment
• Proven experience owning product messaging, positioning, and go-to-market execution
• Strong understanding of B2B buying cycles, personas, and sales-led or hybrid GTM models
• Exceptional written, verbal, and presentation skills
• Demonstrated ability to work cross-functionally and influence without authority
• Demonstrated ability to use AI tools
• Experience supporting Sales and Revenue teams with enablement programs
• Familiarity with competitive intelligence, win/loss analysis, and customer research
• Experience working with global or enterprise audiences
• Background in payments, fraud, SaaS platforms, or data-driven products (nice to have, not required)