Product Marketing Manager, Subscriptions

Blueprint is a technology solutions firm headquartered in Bellevue, Washington, focused on helping organizations unlock value through innovative technology. The Product Marketing Manager will lead the strategy and commercialization of consumer subscription offerings, driving subscriber acquisition and engagement while collaborating with product stakeholders.

Responsibilities:

• Define and execute growth strategies for existing and future subscription offerings
• Identify opportunities to improve subscriber acquisition, conversion, engagement, retention, and lifetime value
• Analyze customer behavior, market trends, competitive activity, and business performance to develop actionable recommendations
• Serve as the primary marketing partner to product stakeholders and help influence product roadmaps, customer experiences, value propositions, and future investments
• Lead go-to-market planning and execution for new subscription products, features, benefits, promotions, and business initiatives
• Develop product positioning, messaging, launch strategies, and integrated marketing plans that increase awareness, trial, and adoption
• Partner with analytics and lifecycle marketing stakeholders to measure performance and optimize conversion and retention
• Represent the subscription portfolio across major product launches, seasonal campaigns, creator initiatives, retail moments, and broader brand activations
• Develop cross-channel acquisition and engagement strategies in partnership with paid media, affiliate marketing, lifecycle/CRM, and growth marketing stakeholders
• Establish promotional plans and activation frameworks that support subscriber and recurring-revenue growth
• Manage multiple cross-functional workstreams, communicate recommendations to senior stakeholders, and maintain alignment throughout execution
• Proactively identify business challenges and recommend solutions rather than relying on predetermined tasks

Requirements:

• 5+ years of experience in subscription marketing, product marketing, growth marketing, lifecycle marketing, or a related discipline
• 5+ years of experience developing and executing go-to-market strategies for consumer products, digital services, subscriptions, or other recurring-revenue offerings
• Demonstrated experience driving acquisition, conversion, engagement, retention, or customer lifetime value
• Experience managing cross-functional initiatives involving product, marketing, analytics, and business stakeholders
• Ability to translate customer, market, and performance insights into actionable marketing and product recommendations
• Proven ownership of marketing strategy from initial planning through execution and performance measurement
• Excellent written and verbal communication, presentation, and stakeholder-management skills
• Strong project-management capabilities and the ability to manage multiple priorities in a highly collaborative environment
• Track record of producing measurable business impact, supported by metrics or clear directional growth results
• Experience marketing subscription products, membership programs, digital commerce offerings, or recurring-revenue services
• Experience with paid media, affiliate marketing, CRM, lifecycle marketing, or other growth channels
• Background in gaming, digital entertainment, consumer technology, creator platforms, or online marketplaces
• Experience marketing products to large, highly engaged consumer communities
• Knowledge of gaming ecosystems and an interest in player engagement and online communities