Content Marketing Manager

Higher Logic is a company dedicated to connecting people, knowledge, and ideas to improve lives and organizations. They are seeking a Content Marketing Manager to create engaging content for associations and B2B companies, manage content projects, and oversee social media presence.

Responsibilities:

• Create blog posts, ebooks, guides, webinar content, website copy, organic social content, and occasional email or campaign copy
• Contribute ideas to the broader editorial calendar by identifying audience needs, industry developments, and timely content opportunities
• Manage assigned content projects from initial concept through research, drafting, stakeholder review, revision, publication, and promotion
• Help manage Higher Logic’s organic social media channels, including content planning, writing, scheduling, publishing, engagement, and performance reporting
• Create social media carousels, short-form videos, and other visual content using established design templates
• Interview and collaborate with subject matter experts to translate complex ideas, product information, research, and industry trends into clear and useful content
• Adapt messaging for different audiences, formats, and channels while maintaining a consistent Higher Logic brand voice
• Apply SEO and digital discoverability best practices to content planning and production
• Manage freelance writers and other external content partners when projects are outsourced, including developing briefs, providing feedback, and maintaining deadlines and quality standards
• Review content and social performance to identify lessons and opportunities for improvement
• Collaborate closely with demand generation, product marketing, customer marketing, brand, design, subject matter experts, and other partners across Higher Logic
• Conduct all business in accordance with Higher Logic values, policies, and procedures

Requirements:

• At least three years of relevant experience in content marketing, editorial, communications, or a related field
• Experience writing and editing both long-form and short-form content for multiple formats
• Working knowledge of SEO principles and their application to content creation
• Comfort using AI-powered tools and documented workflows to accelerate content development, streamline repeatable tasks, and improve team efficiency, while maintaining strong editorial judgment and quality control
• Strong editorial judgment and the ability to turn complex or loosely defined topics into accessible, audience-focused content
• Strong project-management and organizational skills, with the ability to manage multiple projects and deadlines
• The initiative and judgment to move work forward independently while knowing when to seek input or collaboration
• Comfort using performance data to evaluate content and inform future work
• Experience collaborating with designers, marketers, subject matter experts, and other stakeholders
• A bachelor's degree in marketing, communications, journalism, or a related field, or equivalent relevant professional experience
• Experience managing organic social media channels for a brand or organization
• Experience managing freelance writers, agencies, or content vendors
• Familiarity with B2B SaaS, associations, membership organizations, online communities, or marketing technology
• Familiarity with tools such as WordPress, Semrush, GA4, HubSpot, Salesforce, Hootsuite, Canva, ChatGPT, or Riverside