GTM Content Marketing Manager

RLDatix is a healthcare technology company whose Healthcare Operations Platform helps healthcare organizations improve patient safety, care delivery, and decision-making. The GTM Content Marketing Manager will develop content strategies and manage integrated, multi-channel demand generation campaigns to drive customer cross-sell and upsell opportunities, pipeline growth, and marketing conversions across North America.

Responsibilities:

• Develop externally facing B2B content — with priority focus on email marketing and website content, alongside webinars, event messaging, LinkedIn, and paid advertising — to nurture existing customers into additional solution areas
• Plan and manage integrated campaigns with multiple deliverables, channels, stakeholders, and deadlines in order to drive cross-sell and upsell pipeline
• Establish content calendars, track assets, determine appropriate formats, and drive execution through completion to keep multi-channel campaigns coordinated and on-time
• Partner with Communications, Customer Experience/Event teams, Marketing Operations, Product Marketing, and Sales in order to generate and nurture interest before handing off to solution-level conversations
• Contribute to marketing's revenue goals through content and campaign conversion — engagement, progression to marketing-qualified leads, and pipeline contribution — while helping refine reporting frameworks with Marketing Operations

Requirements:

• 5+ years of B2B demand-generation experience with hands-on content production, campaign management, and multi-channel distribution
• Proven success managing integrated campaign programs (rather than isolated deliverables) with multiple stakeholders and deadlines
• In-depth knowledge on how to personally create strong content across email, web, and social channels (formal content strategy experience is a meaningful advantage)
• At least 5 years of marketing-automation-platform experience
• Exposure to targeted account- or contact-based B2B marketing (direct experience building an entire ABM program is not required)
• Sincere interest in supporting an evolving 'platform' narrative and helping build a demand generation function from an early stage
• A knack for working autonomously and collaboratively within an ambiguous, build-stage environment — with willingness to align to East Coast stakeholder hours
• HubSpot preferred; Pardot, Marketo, or similar acceptable
• Asana highly preferred, with comparable work-management tools transferable