Campus Marketing and Development Manager

Hillel International is the largest Jewish campus organization in the world, dedicated to enriching the lives of Jewish students. The Campus Marketing and Development Manager will lead digital fundraising and marketing campaigns to support Hillel's mission, utilizing expertise in digital marketing and direct response fundraising to impact thousands of Jewish college students.

Responsibilities:

• Create digital fundraising campaigns across platforms (email, website, texting, social media)
• Generate and lead direct mail efforts from content creation through the mailing process
• Provide in-depth data analysis leading to data-informed fundraising strategies
• Offer web support as it pertains to fundraising
• Lead audience growth and acquisition efforts to build up parent, alumni, community member, and donor segments
• Post fundraising-related content across social media and web platforms
• Build reports and/or segment audiences from CRM
• Create an annual fundraising and marketing strategy that includes stewardship touchpoints, appeals, renewal messaging, and email newsletters
• Provide top-notch customer service and partnership to multiple campus Hillels, serving as a strategic partner who can recommend and implement best practices
• Optimize campaigns at an advanced level using data-driven strategies, including segmentation, A/B testing, personalization, and audience targeting to maximize donor engagement and revenue
• Write, design, and distribute mass-communications (email, direct mail, text) for fundraising and stewardship touchpoints
• Provide in-depth analysis of campaign performance and leverage these findings for future campaigns in order to meet or exceed annual fundraising goals
• Incorporate digital marketing best practices in copy and design with an expectation that you’ll bring relevant and current trends of the nonprofit marketing and fundraising fields
• Lead direct response fundraising efforts, including texting campaigns and Giving Day initiatives
• Collaborate with fundraising and student-facing staff on campus to ensure brand cohesion and powerful storytelling
• Manage multiple timelines and projects concurrently

Requirements:

• 3-5 years of experience in marketing and/or fundraising in the non-profit space, a deep understanding of Hillel a plus
• Proven success in planning and executing digital and multichannel campaigns
• Excellent written communication skills with the ability to craft compelling fundraising messages
• Excellent project management and organizational skills, with keen attention to detail
• Client service mindset and ability to manage multiple stakeholders effectively, including high-level and strong collaboration with external clients
• Mastery of data analysis and audience segmentation to drive campaign performance
• Experience with CRM/databases for donor management and reporting
• Exceptional graphic design skills using Canva, Adobe Suite, or similar software to create donor-focused marketing materials
• Experience with email marketing platforms (MailChimp, Constant Contact, My Emma, etc.)
• Passion for entrepreneurship, innovation, and Jewish life