Marketing Director_AI Native Growth (Remote)

Codvo.ai is an AI & Data native modern engineering services company seeking a Marketing Director for AI Native Growth. This role focuses on top-of-funnel growth and demand generation, utilizing AI to enhance strategic execution and pipeline creation.

Responsibilities:

• Own ICP definition, segmentation, and account prioritization in partnership with Sales and Leadership
• Build and continuously refresh named-account and look-alike universes using AI and enrichment tools
• Ensure ≥90% coverage of buying groups and key personas across active target accounts
• Design and oversee multi-touch outbound and account-based campaigns (email, LinkedIn, light landing experiences)
• Translate Codvo’s case studies, delivery wins, and IP into scalable demand offers
• Launch 2–3 meaningful experiments per month across segment, message, offer, or channel using AI co-pilots
• Equip SDRs with AI-assisted account lists, sequences, and messaging that are execution-ready
• Participate in weekly SDR/AE pipeline reviews focused on meetings, SQLs, and sourced revenue
• Leverage AI-summarized call notes, objections, and replies to continuously refine targeting and messaging
• Own a simple but rigorous dashboard covering meetings, SQLs, pipeline, and conversion rates
• Drive structured A/B testing across subject lines, hooks, offers, and cadences
• Deliver concise weekly leadership updates: what launched, what it delivered, and what changes next
• Oversee CRM and marketing automation workflows (Zoho, HubSpot, or similar)
• Ensure clean data hygiene, accurate attribution, UTMs, and campaign tracking
• Maintain AI-ready data structures for enrichment, scoring, personalization, and analytics

Requirements:

• Bachelor's degree in Computer Science or a related technical field
• MBA from IIM, ISB, or other top tier business schools
• 12–15 years in B2B demand generation / growth (services, SaaS, AI, GIS or data-led businesses experience)
• Demonstrated ownership of revenue-linked marketing outcomes, not vanity metrics
• Hands-on expertise with CRM and marketing automation platforms
• Strong command of outbound motion, account-based marketing, and pipeline analytics
• Ability to translate complex AI/data capabilities into compelling, business-led value propositions
• High ownership mindset: define → build → execute → measure → refine, without hand-holding