Senior Manager, Affiliate Marketing

Caraway is a home goods brand on a mission to craft well-designed, non-toxic essentials. They are seeking a Senior Manager, Affiliate Marketing to own and scale the affiliate marketing program, driving revenue and audience growth through strong partnerships and strategic initiatives.

Responsibilities:

• Own the end-to-end affiliate program, including strategy, partner recruitment, commission structuring, and performance optimization
• Lead the evolution of the affiliate channel in response to AI-powered search and agentic commerce, developing partnership strategies that increase brand visibility across traditional search, answer engines, AI assistants, and emerging shopping agents
• Manage relationship with our affiliate agency partner
• Manage relationships with affiliate networks (e.g. Impact, Rakuten, ShareASale, CJ) and key individual publisher/media partners
• Identify, recruit, and onboard new affiliate and content partners aligned with Caraway's brand and audience
• Cultivate and own relationships with commerce editors, affiliate publishers, and editorial teams to increase Caraway’s presence in product roundups, gift guides, seasonal moments, and evergreen commerce content that drives long-term affiliate revenue
• Identify, recruit, and onboard new affiliate, publisher, and content partners aligned with Caraway’s brand, audience, and growth strategy
• Collaborate closely with Caraway’s Brand Marketing team and external PR agency to align affiliate opportunities with product launches, campaigns, earned media, seasonal moments, and broader brand storytelling
• Develop and proactively pitch compelling product stories, exclusive offers, and editorial opportunities to commerce publishers, combining a PR mindset with performance marketing to secure high-impact affiliate placements
• Partner closely with the Influencer team to build a seamless bridge between creator partnerships and affiliate/commission-based programs
• Set and manage commission tiers, incentive structures, and promotional calendars to drive performance
• Analyze program performance (traffic, conversion, AOV, ROAS, incrementality) and report on KPIs to leadership
• Collaborate with Paid Media, Content, and Creative teams to ensure affiliate partners have the assets and offers they need
• Maintain a holistic view of the customer journey: understanding how affiliate and publisher touchpoints influence awareness, consideration and conversion, to inform where and how the program shows up
• Monitor competitive and industry trends to keep Caraway's Affiliate program best-in-class

Requirements:

• 5+ years of experience in affiliate marketing, partnerships, or performance marketing, ideally in DTC/e-commerce
• Experience managing affiliate networks and platforms (Impact, Rakuten, ShareASale, CJ, or similar)
• Background in partnerships, PR or communications; with a strong sense of storytelling and what makes a pitch land with editors and publishers
• Strong analytical skills; comfortable working in spreadsheets/dashboards to track performance and identify opportunities
• Excellent relationship-building and negotiation skills
• A self-starter who can operate autonomously and bring structure to an evolving program
• Experience working cross-functionally with influencer, content, or creative teams a plus
• Passion for home, cooking, and non-toxic lifestyle brands is a bonus