Senior Product Marketing Manager

Ocho is the most advanced Agentic Test Automation Platform on the market, helping Fortune 500 enterprises accelerate software delivery using AI agents. They are looking for a Senior Product Marketing Manager to own product marketing end-to-end, defining product positioning and managing the self-serve funnel to improve conversions.

Responsibilities:

• Define how the market sees the product — set the positioning, the category frame, and the point of view that makes the platform legible and compelling
• Build the narrative arc that connects the shift happening in software testing to the outcomes audiences care about, running through every asset from the homepage to the keynote
• Own the dual GTM motion — a PLG self-serve funnel where users sign up and convert through the product, and an enterprise motion that moves Fortune 500 buyers through evaluation
• Ship the full asset stack: website copy, campaign creative, sales decks, demo scripts, one-pagers, battle cards, case studies, pricing pages, and launch communications
• Drive in-product education — own in-product copy, getting-started flows, onboarding, empty states, FAQs, help content, and the lifecycle email programme
• Own pricing and packaging, the trial funnel, and the conversion experiments that improve it
• Run product launches end-to-end across product, engineering, design, demand gen, sales, and customer success
• Run the win/loss programme and feed insights back into messaging, pricing, and packaging
• Find the next commercial wedge through customer interviews, market analysis, and sales signal — then build the playbook around it
• Use AI to multiply output across research, competitive intelligence, and content

Requirements:

• A genuine pull toward startup and high-growth environments where the product, market, and plan are still moving — you see that as the fun part
• Real curiosity about products and how they work — you like getting hands on something, figuring out what it does, and finding the clearest way to explain it
• A love of writing and a sharp eye for content and creative — you care about the craft of a sentence and can tell good from almost-good
• An appetite for continuous learning — the product will change, the category is being defined in real time, and you are excited to keep learning your way into it
• A collaborative, low-ego, proactive approach — you move easily between high-level strategy and hands-on execution
• Proven product marketing experience across positioning, GTM strategy, launches, and the full asset stack
• Domain experience in test automation, developer tools, or AI and automation platforms
• Familiarity with in-product onboarding, lifecycle email, and conversion rate optimisation
• Previous ownership of pricing and packaging decisions