Senior Performance Marketing Manager | Talent Pool

Refine Labs is a B2B marketing agency that helps mid-market and enterprise SaaS companies drive more qualified pipeline and revenue. As a Performance Marketing Manager, you will support a Director of Demand Generation and collaborate together to drive growth for your book of clients, managing and optimizing paid media campaigns.

Responsibilities:

• Paid Media Campaign Management: Plan, test, implement, and measure multi-channel media campaigns to drive inbound demand. Perform audience research to develop new campaign ideas for paid search and paid social. Manage day-to-day performance across several media channels including, but not limited to: LinkedIn, Meta Ads, Google Ads, & Microsoft Ads
• Data Analysis and Reporting: Analyze performance data and report on results, including campaign results, creative performance trends, data stories and spend recommendations. Rapidly iterate on strategy based on findings
• Budget Management and Pacing: Effectively allocate and pace media spend across the channels that you manage to drive key business results for your clients
• Client Management: Interface regularly with clients, prepare reports, presentations & other client facing materials to showcase the results and impact of your efforts
• Cross-team Collaboration: Partner closely with a Director of Demand Generation to co-design strategic marketing campaigns for your book of business
• Paid Media Process Improvement: Proactively identify gaps and inefficiencies in paid media workflows and drive improvements that elevate execution quality across the team. Champion best practices, influencing how PMMs and APMMs manage their media programs and fostering a culture of operational rigor within the paid media department

Requirements:

• Demonstrated experience building & optimizing paid media campaigns, preferably in a B2B SaaS/Tech environment
• An analytical mindset and proven track record in making data-driven decisions to continually optimize performance and determine future investments
• The ability to identify trends & insights through in-depth data analysis
• AI fluency with a habit of using AI tools to accelerate daily execution
• Strong client-facing communication skills, this role will interact directly with customers and is expected to be on camera for Zoom calls
• Empathy – for our team, our partners, our clients, and their customers
• To be a team player with exceptional communication and interpersonal skills
• The ability to clearly articulate ideas, frame problems and offer solutions
• Strong organization & multi-tasking skills and the ability to consistently evaluate priorities with attention to detail
• To be adept at juggling many projects at once, working cross-functionally while never losing sight of goals and timelines
• To be able to effectively communicate expectations to team members in a timely and clear fashion
• The ability to resolve and/or escalate issues in a proactive manner in order to adhere to campaign delivery goals
• Google Ads & Analytics certifications preferred!
• Experience in other platforms is a plus! [6sense, Youtube, Bing, X, Reddit, Capterra, etc.]