Senior Account Based Marketing Manager

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. The Senior Account-Based Marketing Manager is responsible for contributing to the strategy and leading the execution of Hyland's account-based marketing programs to drive engagement, pipeline growth, and revenue across priority markets.

Responsibilities:

• Contribute to the development and lead execution of Hyland's ABM strategy — including one-to-one, one-to-few, and one-to-many programs — partnering with Sales and Revenue Leadership to define Ideal Customer Profiles (ICP), target account strategies, and account prioritization models aligned to revenue priorities
• Design and execute integrated multi-channel marketing programs to drive account engagement, pipeline creation, and revenue growth — leveraging data, intent insights, and performance metrics to optimize programs and influence buying committees across strategic accounts
• Contribute to the development and evolution of the ABM Center of Excellence, including best practices, governance, and measurement frameworks, while supporting the development of Account Command Centers that deliver actionable account intelligence
• Utilize AI-enabled marketing tools and data-driven insights to improve audience targeting, personalization, campaign performance, and pipeline generation across priority accounts
• Collaborate with cross-functional stakeholders — including Product Marketing, Field Marketing, SDR, Digital Marketing, and Revenue Operations — to align marketing investments to revenue priorities, monitor ABM program budgets, and deliver measurable outcomes
• Serve as a senior subject matter expert influencing ABM practices across the organization, providing functional guidance and mentorship to marketing professionals and supporting talent development and capability building within the marketing team

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field, with 7+ years of B2B marketing experience including ABM, demand generation, or field marketing
• Demonstrated experience executing ABM programs that drive pipeline and revenue impact, with a strong understanding of ABM frameworks including account selection, personalization, and performance measurement
• Proven experience partnering with Sales leadership to support account and territory strategies, with the ability to influence stakeholders and operate effectively in a cross-functional environment
• Experience executing integrated campaigns, events, and executive engagement programs with strong analytical, problem-solving, and decision-making skills
• Familiarity with CRM, marketing automation, and ABM platforms — with the ability to leverage data and intent insights to continuously optimize program performance
• Experience contributing to or leading a Center of Excellence, governance model, or best practices framework within a B2B marketing organization
• Hands-on experience with AI-enabled marketing tools and a forward-thinking approach to leveraging technology for personalization and campaign performance optimization
• Proven ability to contribute to ABM program budget planning and monitoring, with a clear understanding of how marketing investments connect to revenue outcomes
• Experience evaluating and improving processes, tools, and workflows to increase program effectiveness and team efficiency
• A track record of mentoring and developing marketing professionals, with a genuine passion for building functional expertise and capability within a team