Product Marketing Manager

Blee is an AI-first marketing content compliance platform trusted by companies like PayPal and NerdWallet. They are seeking a Product Marketing Manager to help shape and own the messaging and positioning across various industries, with a focus on building sales enablement and customer insights.

Responsibilities:

• Own messaging and positioning across our core industries—financial services first, then healthcare, beauty, and beyond
• Build the ICP and persona work for our split buyer/user dynamic (legal and compliance buy; marketing uses)
• Create the sales enablement foundation from scratch—decks, narratives, one-pagers, objection handling, competitive positioning
• Run a customer insight engine—regular conversations with customers and prospects that feed messaging, content, and product
• Lead go-to-market for new product and feature launches as they come
• Partner with content, social, events, and web to keep the story consistent everywhere it shows up

Requirements:

• Five-plus years in B2B product marketing, with at least one tour at an early-stage company where you built from scratch rather than inheriting a playbook
• You've sold to technical or regulated buyers before—legal, compliance, security, finance, infosec, something in that family
• You know what it's like when the buyer and the user are different people with different incentives
• You write well. Not 'marketing well'—actually well
• You have opinions about language, you can tell the difference between a real insight and a reframed feature, and you've probably killed more decks than you've shipped
• You're allergic to templated SaaS messaging
• You think most positioning is lazy
• You have a point of view on how compliance should work in modern companies, or you're hungry to develop one
• You're comfortable being the PMM voice in a room full of product, sales, and customer success people—and comfortable being wrong out loud when someone has a better idea
• Bonus if you've done category creation before
• Bigger bonus if you've worked in or around regulated industries