Manager, Event Attendee Marketing

SAPinsider seeks a Manager, Event Attendee Marketing to grow paid registrations and ticket revenue across its global conferences and summits. The role executes and optimizes integrated campaigns, improves audience targeting and registration conversion, and uses performance data to identify growth opportunities.

Responsibilities:

• Execute integrated email and digital marketing campaigns designed to increase paid registrations and ticket revenue for SAPinsider conferences and summits
• Manage multistage promotional campaigns, including event launches, nurture sequences, registration reminders, promotional offers, and final registration pushes
• Coordinate paid social, search, retargeting, and partner marketing campaigns, working with internal resources or external agencies as appropriate
• Develop targeted campaigns for existing members, past attendees, new prospects, and group-registration opportunities
• Tailor messaging to relevant professional audiences, including senior IT, finance, cybersecurity, development, supply chain, and operations leaders
• Work with the Audience Acquisition sales team to support follow-up strategies and convert interested prospects into paid attendees
• Build, test, schedule, and deploy email campaigns using marketing automation platforms and established campaign processes
• Create and refine campaign copy, subject lines, calls to action, offers, and landing-page messaging to improve engagement and paid-registration conversion
• Conduct structured A/B testing and apply campaign insights to improve results throughout each event's promotional cycle
• Set up and quality-check campaign assets, including emails, landing pages, forms, tracking links, and promotional codes, to ensure accurate registration and revenue attribution
• Collaborate with web and product teams to improve event landing pages, registration flows, checkout experiences, and confirmation pages, reducing friction and supporting higher conversion rates
• Monitor campaign performance and recommend adjustments to audience segments, messaging, timing, and channel mix based on results
• Build, segment, clean, and maintain prospect and attendee lists using CRM, marketing automation, third-party data, and approved partner lists
• Maintain accurate audience segmentation, suppression lists, campaign records, and data quality standards
• Ensure that campaign tracking, promotional codes, and registration data are configured correctly and consistently across channels
• Coordinate targeted campaigns to relevant audience segments based on professional role, interests, previous event participation, and engagement
• Follow applicable email marketing, privacy, consent, and data-management requirements
• Maintain accurate campaign and registration reporting that tracks paid registrations and ticket revenue by event, channel, campaign, and audience segment
• Monitor key performance indicators, including paid registrations, conversion rates, campaign engagement, cost per paid registration where applicable, and performance against event targets
• Provide regular campaign performance updates to marketing leadership and the Audience Acquisition sales team, highlighting progress, risks, opportunities, and recommended actions
• Use historical performance and current registration trends to identify opportunities to improve campaign effectiveness and meet event attendance goals
• Maintain a reliable reporting process that provides the team with a consistent view of campaign performance and registration results

Requirements:

• Two or more years of experience executing digital marketing, demand generation, audience acquisition, or event marketing campaigns
• Demonstrated experience contributing to paid registrations, ticket sales, or other measurable conversion and revenue objectives
• Hands-on experience with email marketing, audience segmentation, multistep nurture campaigns, and campaign optimization
• Working knowledge of marketing automation and CRM platforms such as HubSpot, Marketo, Brevo, Salesforce, or comparable systems
• Experience with digital marketing channels such as paid social, search, retargeting, and partner campaigns
• Strong analytical skills, including the ability to interpret campaign dashboards, monitor registration trends, evaluate conversion performance, and recommend improvements
• Excellent written and verbal communication skills, with the ability to create compelling marketing messages for professional audiences
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns, events, and deadlines simultaneously
• Ability to work collaboratively with marketing, sales, web, and product teams in a results-driven environment
• preferably for B2B conferences or professional events
• Experience marketing B2B technology events, enterprise software conferences, or professional education programs
• Familiarity with SAP solutions, enterprise technology, or senior business and IT audiences
• Experience promoting paid conferences, managing group-registration campaigns, or working toward ticket revenue targets
• Familiarity with event registration platforms, campaign attribution, landing-page optimization, and conversion reporting
• A bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience