Growth Marketing Manager

Honeycomb is a company focused on defining observability and enhancing developer tools, currently seeking a data-driven Growth Marketing Manager. The role involves increasing pipeline generation and conversion for the Enterprise customer segment through scalable marketing programs and collaboration with various teams.

Responsibilities:

• Execute an integrated GTM strategy tailored for the Enterprise customer segment
• Leverage paid, owned, and earned channels to maximize impact
• Optimize marketing touchpoints and sales handoffs to increase conversion
• Support sales and partner campaigns to drive holistic pipeline generation
• Analyze and continuously improve programs with a focus on revenue
• Build and manage high-performance multi-channel campaigns optimized for demo requests and quality conversions
• Tailor messaging and campaign strategies for multiple personas, ranging from technical users to team leaders to economic buyers
• Align with Product Marketing and Corporate Comms to support product launches, market conversations, and strategic initiatives
• Develop and execute ABX campaigns focused on high value enterprise prospects
• Collaborate with Sales and Partnerships to create outbound plays and co-marketing activations focused on leaders and decision makers in the Emerging segment
• Work closely with Marketing and Revenue Operations to improve lead routing, increase conversion at every handoff, and ensure clean tracking
• Define and track success metrics, which may include: Quantity and quality of demo requests and MQLs, Conversion of leads to pipeline, Cost per qualified opportunity, Channel and tactic performance
• Surface insights on funnel and campaign performance to double down on growth levers
• Launch and iterate on growth experiments with clear hypotheses and measurable outcomes
• Maintain a continuous feedback loop across Marketing, Sales, and Product to refine execution

Requirements:

• 5+ years of B2B marketing experience, with 3+ years specifically in Demand Generation or Growth Marketing focused on new business acquisition
• Demonstrated ability to drive pipeline and revenue growth in technical and complex sales cycles
• Proven track record of aligning marketing and sales to drive measurable business outcomes
• Fluent in foundational GTM platforms (ex: SFDC, HubSpot, 6sense) as well as AI-driven approaches
• Strong analytical mindset, with experience in measuring, reporting, and optimizing performance based on key revenue metrics
• Comfortable marketing to developers, engineering leaders, or other technical audiences
• Thrives in fast-paced, high-growth startup environments, with the ability to operate autonomously and execute with confidence