Marketing Automation Manager

DigiCert is a global leader in intelligent trust, focused on securing digital interactions through its AI-powered platform. The Marketing Automation Manager will lead the transition from Oracle Eloqua to Adobe Marketo, ensuring effective campaign execution and optimization while collaborating with various teams to align processes and systems.

Responsibilities:

• Own and drive the migration from Eloqua to Marketo, including architecture design, data mapping, and program migration
• Identify opportunities to simplify, standardize, and improve existing processes during the transition
• Establish scalable frameworks for campaign execution, reporting, and governance within Marketo
• Develop and operationalize marketing automation strategies that support pipeline and revenue goals
• Design and maintain lead lifecycle models, lead scoring frameworks, and segmentation strategies
• Build and enforce consistent campaign hierarchies to enable accurate reporting and visibility
• Define and support attribution models that measure marketing’s impact across the buyer journey
• Manage day-to-day execution in Marketo, including campaign builds, QA, launches, and performance monitoring
• Ensure data quality, compliance, and system integrity across marketing systems
• Create and maintain documentation, processes, and best practices for marketing automation
• Develop and maintain dashboards and reporting frameworks that provide visibility into campaign performance, funnel health, and pipeline impact
• Partner with Marketing and Revenue Operations to deliver actionable insights and support data-driven decision making
• Partner with Marketing, Sales, Revenue Operations, and Engineering to align systems and processes
• Translate business requirements into scalable marketing automation solutions
• Support integrations across the martech stack without requiring direct engineering work

Requirements:

• 5+ years of experience in marketing automation or marketing operations
• Strong expertise in Adobe Marketo, including program design, lifecycle processing, and reporting
• Experience leading or supporting a marketing automation platform migration (Eloqua & Marketo experience strongly preferred)
• Deep knowledge of lead scoring (behavioral and demographic)
• Deep knowledge of campaign hierarchy design
• Deep knowledge of attribution models and reporting
• Deep knowledge of segmentation and lifecycle management
• Ability to operate effectively at both the strategic and execution level
• Experience working cross-functionally with technical and non-technical teams
• Strong analytical, organizational, and communication skills
• Experience with Qualified, ZoomInfo, and Zoom Events
• Familiarity with CRM platforms such as Salesforce and marketing data architecture
• Experience in B2B enterprise or high-growth environments