Content Marketing Manager

PureSpectrum is a rapidly growing market research and insights platform that simplifies technology for researchers. They are seeking a Content Marketing Manager responsible for shaping product narratives and managing a global content calendar to drive awareness and engagement.

Responsibilities:

• Own the global content calendar, ensuring content is planned, created, and promoted across multiple channels and regions
• Develop and execute content strategies that support global marketing priorities and regional business goals
• Create and manage content across formats, including blogs, case studies, whitepapers, emails, social media, and web copy, writing original, high-quality content that reflects our brand voice and resonates with our audience
• Apply SEO best practices to content creation and optimization, leveraging the right platforms and tools to maximize reach and performance
• Coordinate social media pushes and content promotion to maximize visibility and engagement
• Track performance metrics, analyze impact, and continuously optimize future campaigns and content strategy
• Conduct ongoing market and competitor research to inform product narrative, content priorities, and positioning
• Work on Generative Engine Optimization tactics and strategy to ensure PureSpectrum is showing for the write prompts across all LLMs
• Serve as a subject matter expert internally and externally, supporting training, client-facing materials, and thought leadership initiatives
• Collaborate cross-functionally with Product, Sales, Sales Enablement, and regional teams to ensure consistent and compelling messaging across all touchpoints

Requirements:

• 4–7 years of B2B marketing experience
• Proven ability to manage both content creation and product marketing responsibilities
• Experience owning a content calendar, including social promotion and campaign execution
• Demonstrated understanding of SEO principles and content optimization strategies
• Experience collaborating with cross-functional teams, including Product, Sales, and Sales Enablement
• Analytical mindset with the ability to measure, report on, and act on performance data
• Experience in market research, data, or insights industries
• Strong writing, editing, and verbal communication skills in English; additional European languages a plus
• Familiarity with marketing automation, CRM, and CMS tools (e.g., HubSpot, Pipedrive, WordPress)
• GEO/AEO experience is a plus