Senior Manager Content and Campaigns - Marketing

Signant Health is a global evidence generation company that supports clinical trials with advanced technology and expertise. They are seeking a Senior Manager for Content and Campaigns who will own the end-to-end execution of marketing campaigns, ensuring high-quality content is produced for specialized audiences in the clinical research field.

Responsibilities:

• Own campaign execution end-to-end: build the asset plan, track progress, flag blockers early, and ensure deliverables ship on time and on brief, acting as the campaign orchestrator across writers, design, digital, and SMEs
• Write the full asset suite from a single brief — blog posts, landing pages, paid ads, email and nurture sequences, white papers, organic social, sales enablement, and video scripts — from first draft to final with limited reliance on delegation
• Partner with Product Marketing and subject matter experts to align campaigns with product positioning and ensure assets support go-to-market priorities
• Extract insight from SMEs at speed: come prepared, ask the right questions, and translate technically accurate claims into language that lands with non-specialist buyers
• Brief and coordinate design and digital partners, owning the briefing relationship and ensuring execution reflects the intent of the brief
• Sequence and prioritize the asset build based on campaign objectives and audience behavior with clear, defensible logic
• Maintain Signant's editorial standards across all output, ensuring quality and consistency of your own work and content moving through the campaign production workflow
• Build and maintain a library of reusable, pre-approved content blocks so campaigns can be assembled efficiently rather than rebuilt from scratch
• Structure content for AI discoverability by applying AEO principles so Signant earns presence in AI-generated answers and zero-click environments
• Partner with Digital Marketing to review campaign performance and adjust content and sequencing decisions four weeks into each campaign. Contribute to the monthly campaign metrics review
• Manage the Marketing Writer: set clear direction, provide structured feedback, and serve as lead editor for externally published campaign content

Requirements:

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field, or equivalent demonstrated capability
• 5+ years of B2B content and campaign execution experience with end-to-end ownership across multiple formats and channels
• Proven ability to own a campaign from brief to publish: building the asset plan, coordinating contributors, managing timelines, and delivering quality without constant oversight
• Full-spectrum writing ability across campaign formats, producing polished, publication-ready content directly
• Strong project management instincts; comfortable managing multiple workstreams, dependencies, and trade-offs under time pressure
• Ability to write with clinical and scientific credibility for specialist audiences — VPs of Clinical Operations, CMOs, biostatisticians, Principal Investigators — within a validated claims environment
• Strong SME management skills, from structuring expert interviews to validating technical content without turning SMEs into editors
• Fluent use of AI as a production and research tool, with clear judgment on where human editorial oversight is required
• Ability to interpret campaign performance data and use it to make content and sequencing decisions
• Strong editorial instinct and point of view on what earns attention and delivers value for the audience
• Background in life sciences, clinical research, health technology, or similarly complex, regulated industries — eClinical experience a strong plus
• Experience writing content that must withstand expert scientific or clinical scrutiny, including environments where claims require source attribution and commercial review
• Familiarity with SEO/AEO tools (e.g., Semrush, Ahrefs) and use of generative AI tools as part of a daily production workflow
• Experience managing or mentoring writers and contributing to shared editorial processes or playbooks