Cisco is a leading technology company revolutionizing how data and infrastructure connect in the AI era. They are seeking a Marketing Operations Manager – Marketo Engineering to oversee the health and performance of their Marketo environment, improve marketing automation capabilities, and drive operational efficiencies.
Responsibilities:
- Administer the Marketo platform, including database health, email deliverability, campaign operations, and platform monitoring
- Configure, maintain, and troubleshoot integrations across Marketo and connected marketing technologies
- Automate recurring marketing processes using tools such as Openprise to improve efficiency and consistency
- Establish and maintain governance standards, including naming conventions, folder structures, documentation, and version control
- Partner with Marketing Strategy, Sales Operations, and Data teams to ensure reliable, scalable marketing processes
- Provide technical guidance and support for campaign execution, email templates, landing pages, forms, and related assets
- Design, build, and optimize Marketo campaigns, engagement programs, lead nurturing, segmentation, scoring models, and lifecycle programs
- Maintain a scalable architecture that supports future business growth
- Evaluate emerging marketing automation capabilities and recommend new tools or enhancements where appropriate
- Train and mentor stakeholders on Marketo best practices and platform capabilities
Requirements:
- Bachelor's degree in Marketing, Business, Computer Science, or a related discipline with 7+ years of relevant professional experience, or a Master's degree in a related discipline with 4+ years of relevant professional experience
- Marketo Certification(s)
- 4+ years of experience with Marketo or comparable marketing automation platforms
- 3 + years' experience with email deliverability, lead lifecycle, scoring, segmentation, and nurture programs
- Excellent project management skills with the ability to prioritize and manage multiple work streams under tight deadlines
- Familiarity with AGILE/SCRUM process management methodologies
- Prior experience working in B2B SaaS or a high-tech environment
- Ability to train and mentor teams on marketing automation best practices
- Demonstrated success in optimizing and scaling marketing automation systems in a growth environment
- Experience integrating Marketo as part of a larger RevOps infrastructure
- Strong cross-functional collaboration skills with the ability to influence process improvements
- Experience managing integrations between marketing automation and CRM systems (e.g., Salesforce) and other data sources
- Experience with REST / SOAP APIs, Webhooks, JavaScript (or similar technologies)
- Strong problem-solving skills with the ability to troubleshoot complex campaign logic and data flows