Senior Product Manager, Advertising & Publisher Monetization

PeopleFinders.com is the premier online service for consumers to locate, contact, and verify people and businesses. The Senior Product Manager for Advertising & Publisher Monetization is responsible for driving advertising revenue and optimizing user experience across high-traffic digital properties.

Responsibilities:

• Own the advertising product roadmap across our portfolio of publisher websites, prioritizing initiatives that improve advertising revenue, user experience, and page performance
• Partner with Ad Operations to optimize ad layouts, placements, lazy loading, refresh strategies, sticky units, video, native advertising, and emerging ad formats
• Work closely with SEO and Marketing to identify revenue opportunities and develop dashboards that monitor advertising performance across the network
• Continuously analyze advertising performance metrics including RPM, eCPM, fill rate, CTR, revenue per session, Core Web Vitals, and user engagement
• Lead A/B testing initiatives to evaluate advertising layouts, density, placement strategies, page templates, navigation, and monetization opportunities
• Collaborate with Engineering to implement advertising technologies and support new monetization capabilities
• Evaluate and prioritize opportunities with advertising partners, header bidding providers, SSPs, exchanges, and monetization platforms
• Balance revenue optimization with long-term user engagement by minimizing friction while maximizing advertising yield
• Develop product requirements, user stories, acceptance criteria, and implementation plans for advertising initiatives
• Monitor industry trends across programmatic advertising, privacy regulations, AI optimization, identity solutions, and publisher technologies
• Present performance metrics, experiment results, and strategic recommendations to executive leadership
• Drive continuous improvement through rapid experimentation and measurable business outcomes

Requirements:

• Strong understanding of digital publishing, programmatic advertising, and publisher monetization strategies
• Highly analytical with the ability to translate data into actionable product decisions
• Experience leading experimentation and optimization programs that deliver measurable revenue improvements
• Deep understanding of advertising performance metrics including RPM, eCPM, viewability, fill rate, latency, and user engagement
• Excellent communication skills with the ability to collaborate across Product, Engineering, Revenue Operations, Analytics, and Executive Leadership
• Strong project management and prioritization skills with a bias toward execution
• 5+ years of Product Management or Product Ownership experience supporting digital publishing, advertising technology, ecommerce, or consumer web platforms
• Experience working with programmatic advertising ecosystems, including Google Ad Manager, header bidding, SSPs, exchanges, or monetization partners
• Experience with analytics and experimentation platforms such as GA4, Domo, VWO, Optimizely, Looker, or similar tools
• Familiarity with Core Web Vitals, SEO implications of advertising, page performance optimization, and advertising technology integrations
• Bachelor's degree in Business, Computer Science, Marketing, Engineering, or a related discipline