Technical Marketing Segment Manager - Hillsboro, OR

Rohde & Schwarz is a global technology company seeking a highly motivated and experienced Technical Marketing Manager for test and measurement. The role involves developing and executing technical marketing strategies to drive awareness and revenue growth, while collaborating with teams to enhance sales efficiency.

Responsibilities:

• Develop an accurate and up-to-date market analysis for your target industries and applications. Understand business performance, market drivers, and trends
• Leverage your engineering background to develop effective marketing plans and product introductions that achieve market objectives and deliver on promotional programs to achieve expected results (awareness, demand generation, events)
• Represent the company and products at events, forums, and industry publications
• Collaborate closely with the marketing team and sales channel to understand the challenges faced in the selling process and develop tools to improve sales efficiency
• Creation of educational content relating product capabilities addressing customer specific needs, while featuring key differentiators against competitive alternatives
• Up to 30% domestic and international travel may be required

Requirements:

• BSEE degree or equivalent engineering experience
• 3+ years of experience in engineering and/or technical marketing
• Strong understanding of B2B marketing principles, including demand generation, account-based marketing, and content marketing
• Experience with transforming complex topics into digestible concepts
• Ability to think creatively and break industry stereotypes
• Creative and technical thinker with analytical skills and the ability to communicate critical success factors and deliver results
• Ability to thrive in a fast-paced environment, work independently, and collaborate effectively with cross-functional teams
• In order to be considered, candidates must reside in the US and have US citizenship
• MBA is a plus
• Experience with aerospace & defense, critical infrastructure or government markets, or operational experience with RF is a plus
• Preferably located in Hillsboro Oregon but can be remote depending on qualifications