MaC Venture Capital is a leading education technology company dedicated to meaningful classroom learning for every student. The Sales Development Representative (SDR) will serve as the initial point of contact for prospective partners in the K-12 education space, focusing on identifying and qualifying leads to support growth objectives.
Responsibilities:
- Drive high-volume outbound prospecting through strategic email cadences and targeted daily phone outreach to key school decision-makers, including administrators and instructional coaches
- Uncover and qualify district needs through consultative conversations, transitioning high-potential leads into qualified opportunities for the EDL Sales team
- Partner with a dedicated Account Executive (AE) to align on territory strategy, coordinate outreach, and book introductory meetings
- Collaborate within the Sales organization to inform strategy and processes that enhance overall sales performance
- Contribute to a highly supportive team environment, backed by robust sales training, enablement, marketing, and operations
- As the initial point of contact with prospects, represent the future of education by empowering districts to boost student attendance rates
- Gather market insights and feedback to influence and drive future product enhancements
- Review calls with the SDR team, share best practices, and iterate on outreach strategies, including crafting customized talk tracks
Requirements:
- 3+ years in K-12 education (as a teacher, administrator, managing school attendance, SIS, and compliance, or similar roles) OR 1+ year of inside sales experience
- Proven track record of engaging prospects to secure qualified meetings
- Ability to be a strategic thought partner to AEs, continuously researching and staying up-to-date on your region as a territory expert
- Tracking account activity and managing thousands of school accounts across designated states
- Intellectually curious and eager to master EveryDay Labs' product, understanding how applied behavioral science drives family engagement
- Actively seek feedback and love refining your approach to get better every single day
- Utilize data insights and maintain meticulous CRM data hygiene to track cadences, prioritize active leads, and ensure efficient pipeline management
- Demonstrate a high intrinsic drive, excellent time management and organization, and a proactive approach to managing your daily responsibilities
- Leverage Salesforce.com experience and sales process training to tactfully manage a pipeline, meet and exceed team goals, and maintain meticulous CRM data hygiene
- Familiar with sales platforms such as Salesloft, Outreach.io, or Yesware
- A strong communicator who can empathize with the unique challenges of our K-12 buyers, translating those insights into compelling value propositions
- Able to establish clear value propositions that connect buyer/user needs to the product and services we offer
- Thrive in a fast-paced environment and use your creativity when partnering with team members to ensure flawless execution
- Experiencing using AI tools to drive greater efficiency and productivity
- Legally authorized to work in the US
- K-12 EdTech inside sales experience highly preferred
- Firsthand experience navigating student data and attendance challenges, enabling you to guide high-level, credible conversations with school leaders highly preferred