Marketing Manager – Memberships & Subscriptions

Arc Network is a leading B2B media and information company connecting professional communities across industries. They are seeking a results-driven Marketing Manager to join its Memberships & Subscriptions team, focusing on subscriber acquisition, retention, and lifecycle marketing for three premium subscription products.

Responsibilities:

• Develop and execute integrated, multi-channel marketing campaigns to drive new subscriber acquisition for DA+, CU Times Pro, and ThinkAdvisor Pro
• Own subscriber growth strategy — build targeted prospect lists, manage outreach cadences, and drive paid conversions against defined recurring revenue goals
• Write and deploy email marketing campaigns with a focus on trial conversion, free-to-paid upgrade flows, segmentation, and list hygiene
• Create and manage paid and organic social media content to support product promotion, thought leadership, and subscriber engagement
• Leverage media sites, newsletters, and paid channels — including advertising and retargeting — to expand reach and drive subscription starts
• Collaborate with the Marketing Lead to develop campaign strategy, messaging, and go-to-market timelines from brief to execution
• Own subscriber retention and renewal marketing — design and execute lifecycle journeys that reduce churn, drive re-engagement, and improve net revenue retention
• Develop win-back campaigns targeting lapsed subscribers and expired trials across all three products
• Build and manage automated nurture tracks for trial users, new subscribers, and at-risk accounts
• Partner with editorial and product teams to surface content value and deepen subscriber engagement throughout the membership lifecycle
• Monitor renewal rates, cancellation triggers, and engagement signals to inform proactive retention tactics
• Serve as the primary operator of subscription management ensuring seamless subscriber onboarding, account management, and renewal processing
• Maintain and build targeted prospect lists using internal databases and third-party list sources to support acquisition efforts
• Support website content updates, landing page builds, and paywall/conversion optimization in conjunction with digital and product teams
• Manage subscriber CRM data hygiene, segmentation, and reporting to support personalized outreach and lifecycle marketing
• Own day-to-day campaign logistics including asset coordination, creative timelines, vendor communication, and approvals
• Track and report on marketing KPIs including subscriber starts, renewal rates, churn, MRR/ARR contribution, email performance, and conversion rates
• Manage relationships with external vendors and agencies as needed, ensuring deliverables are on time and on brief
• Ensure brand consistency and quality across all campaign materials and subscriber-facing touchpoints for DA+, CU Times Pro, and ThinkAdvisor Pro

Requirements:

• 4–7 years of B2B marketing experience, with a focus on subscription, membership, or recurring revenue products
• Demonstrated success driving subscriber acquisition and reducing churn through email, digital, and direct outreach campaigns
• Proven track record of lifecycle marketing — trial-to-paid conversion, onboarding sequences, and renewal campaigns
• Proficiency in list building, audience segmentation, and database management for targeted outreach
• Strong copywriting skills across email, social, and collateral formats, with the ability to articulate distinct value propositions for each product
• Experience with email marketing platforms, CMS tools, subscription management systems, and marketing analytics
• Comfortable adapting messaging and strategy across the credit union, banking, and financial advisory audiences
• Experience marketing subscription or membership products to financial services professionals
• Familiarity with paywall strategy, metered access models, and free trial conversion optimization
• Background in B2B media, publishing, or financial information services
• Experience with marketing automation platforms and CRM integration (e.g., Salesforce, Omeda, or similar)