Sr. Manager, Partner Marketing

WorkSpan is building the world’s largest, trusted co-selling network. The Sr. Manager, Partner Marketing will be responsible for enhancing WorkSpan's visibility across hyperscaler partner programs, executing community marketing strategies, and managing joint campaigns to drive partner engagement and acquisition.

Responsibilities:

• Get WorkSpan featured in Microsoft chapter newsletters, AWS partner program communications, and Google Cloud partner outreach from day one across all three. Maintain working relationships with partner program marketing leads at each hyperscaler, building the cadence that keeps WorkSpan top-of-mind. Submit WorkSpan to startup programs, accelerator tracks, partner-of-the-month features, and any other 'two-partner marketing' surface where the hyperscaler markets to its partners on our behalf
• Partner with Vince (WorkSpan's Microsoft ecosystem network node) and equivalent voices at AWS and Google to design and execute community-marketing plays. Build referral and virality loops where existing WorkSpan customers introduce other partners in their community. Identify and seed the influencers inside hyperscaler partner communities who can move the market
• Run joint campaigns where WorkSpan is the operational layer behind a hyperscaler's partner ecosystem GTM. Coordinate with each hyperscaler's partner marketing team to align promotion cadence to theirs — Microsoft FY rhythm, AWS re:Invent/Summit cycle, Google Cloud Next. Co-author 'WorkSpan + Hyperscaler X' assets: one-pagers, demo videos, and 'how to win your first 10 customers' content for chapter meetings
• Own the acquisition funnel from hyperscaler channels — newsletter mentions, partner program directory placements, chapter-meeting feature counts, and accelerator-cohort onboardings. Report channel-by-channel performance and continuously rebalance investment toward what's working. Partner with the AI PLG Director on the conversion side, with a primary focus on filling the top of the funnel from hyperscaler distribution

Requirements:

• 7+ years in partner marketing at a B2B SaaS company that sells through Microsoft, AWS, or Google channels
• Direct working relationships with partner program leaders at one or more hyperscalers
• Experience getting a previous company featured in hyperscaler newsletters, chapter meetings, or startup programs
• Understanding of 'two-partner marketing' as a discipline
• Scrappy and biased toward distribution over content production
• Bonus if you've worked across all three major hyperscalers