Digital Asset Management (DAM) Business Product Lead, Director

Pfizer is seeking a highly motivated and experienced Digital Asset Management (DAM) Product Lead to join their Chief Marketing Office. The role involves researching, developing, and delivering innovative product offerings that enable global marketing teams to scale content creation, while collaborating with stakeholders to shape the product vision and ensure it meets evolving needs.

Responsibilities:

• Ensure DAM enables colleagues and agency to easily organize, locate and reuse assets across channels and markets
• Ensure DAM enables marketers to easily associate with claims, licensing and associated usage rights
• Work with other product leaders to ensure an integrated user experience across related products, including but not limited to workflow, MLR and AI
• Support and help shape a product strategy and vision that delivers value to customers, aligning with the priorities of the marketing organization
• Consolidate and prioritize outcomes, business needs, and technical demands from marketing and agency teams
• Collaborate with internal digital teams, UX experts, and stakeholders across commercial and medical divisions to create a product roadmap that streamlines our creative, media, and CRM processes, while collecting critical meta-data for optimizing customer experiences
• Prioritize business cases and optimize resource allocation across products (both existing and new); work with Business Owners and technical teams on business case development and approvals
• Proactively identify business needs and innovations, including business requirements and roadmap, and ensure execution via close coordination and project management with technical Product Managers
• Collaborate with tech teams on product strategy, decisioning and product delivery within the Agile Teams, incl. with Technical / Engineering team on hands-on solution development and management of external development vendors
• Support content creation tools as needed (i.e. Express)
• Demonstrate excellence in product management by combining business and technology knowledge to develop and manage product roadmaps, define meaningful OKRs, and drive value and impact
• Align stakeholders, manage product roadmaps, coordinate user-acceptance testing, drive user adoption, and advocate for the product
• Conduct product ceremonies with technical and business partners to gather and prioritize outcomes and share progress
• Track engagement with the platform and analyze usage trends by function, geography, and business unit. Proactively share user engagement metrics and insights with Marketing and Digital leadership, identifying opportunities to deliver value throughout the organization
• Gather user engagement data, conduct research, and gather customer feedback to contribute to new and integrated solutions across the MarTech stack
• Gain a comprehensive understanding of the capabilities and limitations of Adobe AEM in order to effectively identify and evaluate potential solution options
• Cultivate a collaborative environment that promotes effective communication between development and business teams, ensuring a shared understanding of objectives and capabilities

Requirements:

• A BA/BS with at least 8 years of experience, an MBA/MS with at least 7 years of experience, a PhD/JD with at least 5 years of experience, or an MD/DVM with at least 4 years of experience
• Proven track record in managing extensive technology projects or platforms from inception to value realization
• Deep comprehension of engineering, software development, and the technological management of solutions, tools, and platforms
• Exceptional communication skills, with the ability to influence key partners and stakeholders indirectly through clear, concise, and well-crafted messages tailored to the audience
• Experience in systems architecture, network systems, and application infrastructure
• Ability to develop strategies for a diverse portfolio of products and projects
• Expertise in fostering a culture of innovation to improve outcomes for patients and the healthcare industry
• Master's degree combined with relevant pharmaceutical industry experience
• Experience in digital transformation and implementing innovative technology solutions
• Ability to build and leverage constructive relationships across the organization
• Proficiency in project management methodologies and tools
• Ability to adapt to a fast-paced and dynamic work environment
• Experience using common AI tools, including generative technologies such as ChatGPT or Microsoft Copilot, to support problem solving and enhance productivity. Demonstrated curiosity for exploring how these tools can improve outcomes and understanding of responsible AI practices, including risk management and ethical use