CrossroadsRemote
Senior Manager, Growth Marketing
United States of America
Full Time
46 minutes ago
Visa Sponsor
Key skills
Paid MediaSEOPerformance MarketingMarketing AnalyticsAttributionConversion TrackingSalesforceCall AnalyticsCloud Telephony PlatformsHIPAA-compliant MarketingBrand RepositioningTraditional Media ManagementOut-of-Home MediaDigital Media ManagementMedia Budget AllocationAnalytics
About this role
Crossroads Treatment Centers is dedicated to providing high-quality, evidence-based treatment options for opioid use disorder. The Senior Manager of Growth Marketing will lead patient acquisition and growth initiatives through various marketing strategies, while managing marketing spend and collaborating with cross-functional teams.
Responsibilities:
- Develop and execute paid media, SEO, and local marketing strategies
- Lead brand messaging, creative development, and performance testing
- Manage marketing analytics, attribution, and conversion tracking
- Oversee agency and vendor partnerships
- Collaborate cross-functionally to align marketing with operational growth objectives
Requirements:
- Lead patient acquisition and census growth through paid media, SEO, brand strategy, and performance marketing
- Own marketing spend, creative direction, attribution, and agency management while partnering closely with Patient Access, Business Development, and Legal
- Drive measurable growth by optimizing lead generation, conversion, and patient acquisition across all markets
- Develop and execute paid media, SEO, and local marketing strategies
- Lead brand messaging, creative development, and performance testing
- Manage marketing analytics, attribution, and conversion tracking
- Oversee agency and vendor partnerships
- Collaborate cross-functionally to align marketing with operational growth objectives
- Seven or more years of experience in performance marketing with direct, hands-on ownership of paid search and paid social accounts
- Experience running marketing operations inside Salesforce
- Experience with call analytics and cloud telephony platforms (e.g., Talkdesk)
- Healthcare, behavioral health, or other regulated-industry marketing experience
- Direct experience of HIPAA-compliant marketing and advertising requirements
- Experience leading brand repositioning initiatives
- Traditional, out-of-home (OOH), and digital media management experience
- Experience allocating a seven-figure annual media budget across multiple geographic markets with different media economics
- Experience working in a private equity-backed organization