Key skills
Marketing for diagnosticsLife sciences marketingProduct launch managementMarketing analyticsSales enablementClinical diagnostics commercial marketingChemistry market knowledgeImmunoassay market knowledgeAutomation/clinical IT marketsvitro diagnostics (IVD) industry knowledgeFDA regulationsMedical laboratory environmentHospital stakeholder engagementMarket developmentDownstream marketingSales experienceAnalyticsCommunicationSales
About this role
Beckman Coulter Diagnostics, a part of Danaher Corporation, is a global leader in clinical diagnostics. They are seeking a Senior Marketing Manager to support on-market and new assay launches, develop strategies to strengthen market presence, and collaborate with various teams to achieve revenue and strategic objectives.
Responsibilities:
- Develop, deploy, and sustain strategies to drive adoption for Beckman Coulter’s laboratory solutions, including launching new products in developing and established markets
- Responsible for end-to-end management of product life cycle from pre-submission, system and commercial readiness, market development, launch, and target achievement upon product launch
- Monitor target markets, analyze performance data, and implement strategies to move customers through the buying cycle, including sales playbooks, promotions, and customer communication
- Architect and execute menu expansion strategies for the existing install base upon new assay launches and will be responsible for achieving annual revenue targets to enabling the sales organization
- Provide inputs for forecasts and demand planning leveraging insights into the target markets as well as customer behavior. Integrate into critical sales campaigns to drive opportunities through the funnel with strategic stakeholders
- Build relationships with key thought leaders to gather VOC and market needs while staying informed on industry trends and competitive activity
- Facilitate a seamless communication channel between our business and the sales team while crafting innovative strategies and tools to drive their success
Requirements:
- Must have ten or more years of professional experience in marketing for diagnostics, life sciences or similar industry
- This would include extensive cross functional experience leading global marketing programs, product launch, analytics and sales enablement outcomes and client services
- Bachelor's degree at minimum in a scientific discipline
- Eight years of experience in clinical diagnostics commercial marketing, sales and ideally in chemistry, immunoassay, and automation/clinical IT markets
- In-depth understanding of the IVD industry, FDA, medical laboratory environment, and hospital stakeholders
- Commercial experience, ideally with a focus on market development, downstream marketing and/or sales
- MA or PhD is preferred