Freshworks is seeking a Marketing Manager to develop and execute marketing strategies aimed at increasing product awareness and adoption. The ideal candidate will be responsible for product messaging, content development, market analysis, and demand generation.
Responsibilities:
- Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
- Content Development – Conceptualize and create educational product and solution content for a variety of platforms
- Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market
- Demand generation – Develop and implement strategies to drive product awareness and demand
- Evangelism – Serve as a company spokesperson and go-to thought leader for the product
Requirements:
- Must be 17 years old
- Joined the company discord server
- Be in good standing with the company, and partners, and hosting community
- Experience initiating and driving a range of programs including, social media, content marketing etc
- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
- Ability to effectively lead, inspire, and mentor direct and indirect reports
- Strength in collaborating with cross-functional teams