Senior Growth Product Marketing Manager

LastPass is a market-leading password manager that helps individuals and organizations manage and protect access to AI, applications, and credentials. They are seeking a Senior Growth Product Marketing Manager to lead experimentation and conversion strategies for trial users, optimizing the user journey and unlocking growth opportunities.

Responsibilities:

• Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns
• Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience
• Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions
• Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience
• Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking

Requirements:

• Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment
• Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies
• Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI
• Strong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data
• Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams
• Strong problem-solving skills and a self-starter mindset
• Fluency with AI tools to support growth marketing, experimentation, and data analysis