Partner Marketing Manager

athenahealth is dedicated to creating a thriving ecosystem that delivers accessible and sustainable healthcare. They are seeking a Partner Marketing Manager to lead marketing activation programs that drive adoption and customer growth for alliance partner solutions, collaborating cross-functionally to optimize business impact.

Responsibilities:

• Lead GTM Activation: Own marketing activation plans for assigned alliance partner solutions, including audience, campaign strategy, messaging, enablement, KPIs, and optimization
• Drive Campaign Execution: Build and execute integrated campaigns that support partner solution adoption, demand generation, pipeline progression, and customer growth
• Create Campaign Communications: Develop briefs, messaging, launch materials, partner communications, and Sales/Customer Success activation assets
• Align Cross-Functional Teams: Partner with Marketing, Product Marketing, Sales, Customer Success, Partner teams, and Operations to bring coordinated campaigns to market
• Enable Customer-Facing Teams: Create talk tracks, activation guidance, and follow-up plays that help teams position partner solutions with customers
• Manage Co-Marketing Programs: Lead planning with priority Alliance partners across campaigns, events, webinars, content, promotional support, and partner commitments
• Measure Business Impact: Track campaign performance, adoption, funnel impact, pipeline contribution, and ROI to optimize future programs
• Lead Complex Initiatives: Manage timelines, dependencies, risks, and stakeholder communications while influencing across internal and partner teams
• Support broader partner marketing priorities, including marketplace promotion, partner communications, launch support, webinars, events, content, and customer storytelling
• Help develop scalable partner marketing frameworks, co-branding guidance, campaign templates, reporting approaches, and repeatable activation motions
• Partner with internal teams and external partners to support campaign execution, post-campaign analysis, and continuous improvement
• Contribute to initiatives that improve Sales and Customer Success readiness for priority partner solutions
• Integrate AI tools into campaign planning, content creation, and performance analysis workflows to improve efficiency, uncover insights, and support data-driven decision-making

Requirements:

• 6+ years of B2B marketing experience, preferably in SaaS, healthcare technology, enterprise software, partner marketing, customer marketing, field marketing, or ecosystem marketing
• Experience owning integrated marketing programs tied to adoption, demand generation, pipeline, customer growth, or measurable business outcomes
• Experience using campaign, CRM, funnel, attribution, or pipeline data to evaluate performance and recommend optimizations
• Strong cross-functional collaboration skills, with the ability to influence without direct authority and drive alignment across matrixed teams
• Strong project leadership skills, with the ability to manage multiple initiatives, stakeholders, timelines, and dependencies
• Excellent written and verbal communication skills, including the ability to simplify complex solution narratives for customer-facing and internal audiences
• Familiarity with healthcare technology, marketplace or platform business models, marketing automation, CRM, attribution, dashboards, or campaign reporting preferred