Staff Product Designer

Boulevard is a company that provides a client experience platform for appointment-based self-care businesses. As a Staff Product Designer, you will lead design strategy, create end-to-end user journeys, and collaborate closely with Product and Engineering teams to enhance the platform's user experience.

Responsibilities:

• Lead design strategy in close partnership with Product and Engineering, defining success metrics and ensuring work ladders up to long-term company goals
• Design end-to-end journeys, patterns, and frameworks that enable scalable, coherent experiences across Boulevard's platform
• Translate deeply human needs — whether from clients, business owners, or staff — into clear and compelling product experiences
• Partner closely with engineers to guide implementation, ensuring design intent is preserved in production
• Act as a design leader and multiplier: raising the quality bar, influencing peers, and contributing to design culture, standards, and best practices
• Collaborate with other designers to evolve Boulevard's design system to support growing complexity and future growth
• Explore and help define how Boulevard can leverage AI to enhance product experiences, with a strong focus on trust, clarity, and real user value

Requirements:

• Deep empathy for users and a strong instinct for what makes experiences feel effortless and trustworthy
• Deep understanding of the full, iterative design process — including research, journey mapping, content design, wireframing, prototyping, testing, and high-fidelity execution
• Proven ability to balance business goals with a high-quality user experience, designing for outcomes like conversion, retention, and engagement
• Comfort operating in ambiguity and helping teams find clarity in evolving environments
• A strong point of view balanced with openness to feedback and iteration
• Ability to focus on outcomes over outputs, shipping thoughtfully while maintaining a high quality bar
• Proficiency with modern design and AI tools (e.g., Figma, Claude, Cursor)