Manager, External Communications & Marketing

Black & White Zebra is a rapidly growing independent media tech company headquartered in Vancouver, B.C. Canada, focused on increasing visibility and authority in the market. They are seeking a Manager, External Communications & Marketing to drive audience growth and engagement through high-impact thought leadership campaigns and strategic external partnerships.

Responsibilities:

• Create and lead thought leadership campaigns
• Translate video, written, audio, event content, reports, surveys, and data into market-facing campaigns
• Package insights into clear narratives and points of view for senior decision-makers
• Ensure each campaign has a defined distribution and amplification plan
• Drive ideas into industry conversation through media, partners, and platforms
• Build repeatable campaign formats that can be scaled across brands
• Position people, content, and programming externally
• Identify and secure speaking opportunities, panels, and partner events
• Place content, insights, and voices into credible media and external platforms
• Extend the reach of events and programming through external distribution
• Support the promotion and distribution of events across external channels to drive awareness and attendance
• Prepare editors, executives, and contributors with clear messaging and positioning
• Build and manage relationships with media and strategic partners
• Secure placements and partnerships that generate high-quality backlinks and increase authority
• Drive external reach and audience growth
• Distribute thought leadership through media placements, partnerships, and external channels
• Use social as a strategic distribution channel to extend reach
• Execute paid and sponsored distribution where it drives high-value audience acquisition
• Develop and execute campaigns that drive event visibility, registration, and attendance among target audiences
• Reinforce repeat exposure to build ongoing engagement and habit
• Convert external audiences into subscribers and engaged community members
• Ensure external distribution contributes to backlink growth and search visibility
• Create and maintain a BWZ speakers bureau, aligning internal experts to external speaking opportunities that increase market visibility, reinforce authority, and drive ICP acquisition and engagement
• Connect visibility to engagement, retention, and revenue
• Drive subscriber growth from external channels
• Increase return engagement from audiences acquired externally
• Strengthen direct and branded traffic through consistent visibility
• Support partnerships, campaigns, and events that drive attendance and create revenue opportunities
• Ensure external visibility contributes to ongoing audience consumption and retention
• Measure performance and optimize for growth
• Define how success is measured across campaigns, placements, and partnerships
• Track performance across media, partners, social, paid distribution, and search impact
• Identify what is driving visibility, engagement, subscriber growth, backlinks, and revenue
• Make clear adjustments to improve performance over time
• Ensure all external activity is tied to measurable audience and business outcomes

Requirements:

• Experience creating and distributing thought leadership or content through external channels
• Experience working with media, partners, or external platforms
• Ability to translate content, data, and insights into compelling narratives
• Experience securing placements, partnerships, or external opportunities
• Experience running campaigns that drive visibility and audience growth
• Understanding of how media placements and partnerships contribute to backlinks and search visibility
• Ability to connect external activity to measurable performance outcomes
• Strong communication, relationship-building, and positioning skills
• Book of contacts from respected premium media outlets
• Background with on the ground, experiential and in-person events
• Experience using social and paid channels for distribution and amplification
• Positioned media or content agencies
• East coast time zone alignment (our major audiences are located in North America & Europe)