PAIR is the AI adoption layer that turns tool deployment into measurable business outcomes. The Senior Digital Brand Designer will focus on web and product storytelling, customer-facing design, and brand systems to enhance the company's visual narrative and marketing materials.
Responsibilities:
- Turn product features, workflows, demo moments and customer outcomes into visual narratives people can understand quickly
- Design and build high-quality pages in Framer, including feature pages, landing pages, product storytelling pages and updates to pairnow.ai
- Create product visuals and lightweight motion assets for web, email, social, product updates and GTM materials
- Work with Product and Marketing to make product value easier to explain without reducing it to a list of features
- Design sales materials, Customer Success assets, customer proof, product explainers, partner materials, social assets, and ROI / outcome visuals
- Create deck and document systems that support repeatable sales and customer conversations
- Support product marketing work where the product story needs to be sharper, clearer or more persuasive
- Help translate customer outcomes and enterprise positioning into credible design
- Create templates, page systems and asset systems that make recurring work faster and more consistent
- Apply and extend PAIR’s brand across real materials, keeping the work clear, distinctive and commercially useful
- Work with Marketing to improve how recurring design needs are briefed, produced and maintained
- Use AI pragmatically to speed up exploration, prototyping and production without lowering the quality bar
- Our website pairnow.ai has stronger in-house web and feature-page capability
- Product features, workflows and customer outcomes are easier to explain visually
- Sales and Customer Success materials are clearer, more reusable and more credible
- PAIR has stronger customer proof, ROI / outcome visuals and product storytelling assets
- Marketing has better templates and repeatable design systems for recurring work
- You are owning agreed projects end to end, with clear direction and review from the Creative Director