Brand Design Lead

Role Overview

• City Cast is seeking a Brand Design Lead to lead the visual expression of City Cast across our growing network of local media outlets, with a particular focus on brand consistency, revenue storytelling, campaign marketing, and sales enablement.
• This person will be the owner of City Cast’s internal and external design standards — helping our Marketing, Revenue, Editorial, Membership, and local city teams show up with a clear, cohesive, polished brand across every touchpoint.
• The ideal candidate is a strong, fast, strategic designer who can move fluidly between big-picture brand stewardship and hands-on execution. They should be able to design a high-impact media kit, build a seller-facing one-pager, create campaign marketing assets, concept membership campaign themes, refine design templates for local teams, and ensure every piece of creative ladders up to a consistent City Cast story.
• This person will also manage the design request process, serve as the final approver for branded materials, and oversee a Production Designer and a small bench of freelance or contract designers when additional executional support is needed. They will also work to evolve the brand, connect to messaging, and help us stay on top of emerging trends.

Requirements

• 6+ years of professional design experience, ideally with experience in brand systems, marketing design, sales collateral, media, publishing, or mission-driven consumer brands.
• A strong portfolio showing excellent taste, visual storytelling, typography, layout, brand consistency, and multi-channel design execution.
• Experience creating sales enablement, pitch decks, GTM, media kits, or partner-facing materials.
• Strong understanding of how design supports business goals, including audience growth, revenue, brand trust, and partner storytelling.
• Excellent communication skills, with the ability to articulate design and brand goals to non-design stakeholders, and give clear feedback to contractors and collaborators.
• Experience working with brand systems and adapting creative across multiple formats, markets, or sub-brands.
• Ability to move quickly without sacrificing clarity, quality, or consistency.
• Confidence serving as a brand gatekeeper while remaining collaborative, flexible, and solutions-oriented.
• Experience managing design workflows, request systems, templates, and asset libraries.
• Comfort working across tools such as Figma, Adobe Creative Suite, Canva, Google Slides, and template-based workflows.
• Good judgment, diplomacy, and the ability to push back thoughtfully when priorities, scope, or timelines need clarification.
• Portfolio Requirements: Please include a portfolio link with examples that demonstrate:
• Brand system work or examples of how to adapt a brand across multiple channels.
• Sales, pitch, GTM, media kit, campaign, or partner-facing materials.
• Multi-format design execution across digital, social, email, web, presentation, or event materials.
• At least one example that shows how you translated a business or marketing goal into a clear visual system or campaign.

Benefits

• This position is full-time and remote, with excellent benefits.