Senior Content Marketing Manager

PandaDoc is looking for a Senior Content Marketing Manager to help us rebuild how we think about content. This role owns the evolution of content strategy, drives the content roadmap, and collaborates with cross-functional partners to produce engaging content that connects with business goals.

Responsibilities:

• Own PandaDoc's content strategy: what we make, who it's for, which formats we invest in, and how it connects to business goals
• Drive the content roadmap proactively — bringing ideas to campaign planning before briefs are written, not after
• Reimagine what top-of-funnel content looks like for PandaDoc — interactive tools, educational guides, video series, webinars that people register for because they're genuinely worth attending
• Find and tell the human stories behind our customers — sourcing them, developing them editorially, and producing them in partnership with our Brand Studio team
• Partner with our SEO, PMM, and CX teams to connect the dots across the content we're collectively producing — identifying gaps, reducing redundancy, and making sure the full content ecosystem is working together
• Balance evergreen and educational content with timely campaign work that supports GTM priorities
• Set the standard for how we use AI in content production — where it helps, where it hurts, and what good judgment looks like in practice
• Stay current on how content visibility is shifting in an AI search world and adjust our approach accordingly
• Build a measurement framework that goes beyond traffic — connecting content performance to pipeline influence, brand awareness, and revenue contribution
• Run a regular performance reporting cadence and share it with leadership proactively

Requirements:

• 4–6 years in content marketing, ideally in B2B SaaS
• Experience owning content strategy across multiple formats — not just managing a blog or editorial calendar
• A track record of building TOFU content that earns attention: educational guides, tools, and programming that goes beyond the ebook
• A genuine approach to customer storytelling — you find the human angle and know how to develop it across formats
• Comfort working across multiple content-producing teams — you're good at seeing the full picture, finding the gaps, and connecting work that would otherwise stay siloed
• Strong writing and editing skills with a high personal quality bar; you self-edit before anything leaves your hands
• Experience managing freelancers or external content contributors — briefing, editing, and quality control
• Comfortable with data — you build your own measurement frameworks, pull your own numbers, and present findings in a way that influences decisions
• Experience working across PMM, Demand Gen, SEO, and creative teams — you know when to drive and when to support
• A clear sense of how to use AI to produce better work faster, without letting it flatten your voice or your judgment
• Experience with video content series (YouTube) or podcast