B2B Content Marketing Manager

Salsify is a leader in the eCommerce infrastructure industry, helping brand manufacturers and retailers succeed on the digital shelf. They are seeking a B2B Content Marketing Manager to develop and execute a comprehensive content strategy that enhances their thought leadership in the B2B ecommerce space, specifically targeting industrial and commercial sectors.

Responsibilities:

• Develop and execute a comprehensive B2B content calendar and strategy, designed to solidify our brand as the definitive authority in the space
• Support the advanced stages of the content marketing process — from predictive trend research and ideation to publication, promotion, measurement, and revenue-impact optimization
• Create elite, deeply researched thought-leadership content, including comprehensive whitepapers, trend reports, and strategic blogs that capture enterprise executive attention and drive high-quality pipeline
• Copy edit and refine core content assets to ensure flawless delivery that adheres to an advanced brand voice, tone, and rigorous editorial guidelines
• Write authoritative, high-conversion video scripts and multimedia narratives that translate complex enterprise ecommerce concepts into engaging, digestible content
• Structure and optimize all digital assets to ensure maximum visibility across traditional search engines (SEO) and emerging AI-driven answer engines and LLMs (AEO)
• Conduct high-level interviews with internal and external C-suite executives and industry subject matter experts (SMEs) to extract proprietary insights, data, and market trends
• Track and report on content performance and attribution metrics, collaborating with marketing leadership to assess effectiveness, identify optimization opportunities, and ensure content initiatives meet strict key performance indicators (KPIs)

Requirements:

• Seven or more years of experience working as an industry journalist, senior content strategist, or a recognized thought leader specifically within the B2B ecommerce, distribution, or manufacturing domain
• Deep domain expertise in the mechanics of enterprise manufacturers and/or distributors with predominantly B2B selling models — how they go to market, and the role product data and ecommerce/digital transformation play in their growth
• Exceptional writing abilities across premium long-form and short-form content types, demonstrating a proven track record of publishing content that shapes industry opinions and moves enterprise buyers
• Advanced, up-to-date knowledge of technical SEO and AEO frameworks, with a practical understanding of how to structure content to be cited by AI search models
• Strong research, fact-checking, executive interviewing, and data-analysis abilities, allowing you to build content based on proprietary market data
• Exceptional project management skills and strategic autonomy, with a proven ability to build a content road map from scratch and deliver premium assets on schedule with minimal oversight
• Strong cross-functional collaboration skills, with experience working alongside executive stakeholders, as well as web, creative, marketing, and product teams
• Familiarity with the buying dynamics of dealer-, distributor-, and channel-led commerce and the industrial sectors we serve, such as: Industrial supplies, Maintenance, Repair, and Operations (MRO), Electrical, Building materials and construction supplies, Janitorial and sanitation, Safety, Chemical pharmaceuticals, Heating, ventilation, air conditioning, and refrigeration (HVACR), Plumbing/pipe, valve, and fitting (PVF)
• An existing personal brand, following, or frequent publication record within the enterprise technology or industrial distribution, B2B manufacturing, or MRO ecosystem
• Familiarity with the supporting technology — product information management (PIM) systems, enterprise resource planning (ERP) systems, ecommerce platforms