VP of Growth Marketing

ARMRA® is a company focused on health and wellness, seeking a data-driven and strategic VP of Growth Marketing. This role is responsible for driving growth in sales channels and maximizing performance through customer acquisition and various marketing strategies.

Responsibilities:

• Own all revenue-driving initiatives across acquisition, retention, and eCommerce performance
• Develop and execute a holistic growth strategy that scales revenue in a cost-efficient, brand-enhancing way
• Drive customer growth through full-funnel planning, from awareness to conversion to loyalty
• Build and manage monthly revenue forecasts, budgets, and KPIs, with a focus on performance and predictability
• Lead and scale multi-channel media strategy across paid social, paid search, podcast, affiliate, TV, DM, OOH and emerging channels
• Partner with the creative and brand teams to test and optimize high-performing content, messaging, and audience segmentation to drive TAM
• Own TTF planning and MMM strategy to guide channel mix and budget allocations
• Lead daily, weekly, and monthly optimization of campaigns to hit aggressive revenue and CAC targets
• Build and mentor a high-performing team of growth marketers and channel owners
• Champion a test-and-learn culture grounded in data, velocity, and impact
• Collaborate cross-functionally to align growth goals with brand, creative, community, product, and customer experience strategies

Requirements:

• 12+ years of experience in DTC & CPG, and has played a key role in scaling a brand
• Experience with subscription-focused growth
• Analytically minded, and comfortable leveraging data to make decisions, and comfortable using quantitative capabilities
• Able to think beyond paid media to drive growth, deep understanding of brand, CAC to LTV as core KPI
• Exceptional organizational skills
• Able to balance the creative art and analytical science of brand-building
• Strong leadership and team management abilities, with a focus on developing high-performing teams
• Comfortable in a dynamic, entrepreneurial culture that emphasizes autonomy, passion for the brand and an immense drive to grow the Company and achieve results
• Deep understanding of ecommerce best practices, usability principles, and information architecture
• Outstanding communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams
• Excellent organization and teamwork skills
• Detail and deadline-oriented