ARMRA® is a company focused on health and wellness, seeking a data-driven and strategic VP of Growth Marketing. This role is responsible for driving growth in sales channels and maximizing performance through customer acquisition and various marketing strategies.

Responsibilities:

Own all revenue-driving initiatives across acquisition, retention, and eCommerce performance
Develop and execute a holistic growth strategy that scales revenue in a cost-efficient, brand-enhancing way
Drive customer growth through full-funnel planning, from awareness to conversion to loyalty
Build and manage monthly revenue forecasts, budgets, and KPIs, with a focus on performance and predictability
Lead and scale multi-channel media strategy across paid social, paid search, podcast, affiliate, TV, DM, OOH and emerging channels
Partner with the creative and brand teams to test and optimize high-performing content, messaging, and audience segmentation to drive TAM
Own TTF planning and MMM strategy to guide channel mix and budget allocations
Lead daily, weekly, and monthly optimization of campaigns to hit aggressive revenue and CAC targets
Build and mentor a high-performing team of growth marketers and channel owners
Champion a test-and-learn culture grounded in data, velocity, and impact
Collaborate cross-functionally to align growth goals with brand, creative, community, product, and customer experience strategies

Requirements:

12+ years of experience in DTC & CPG, and has played a key role in scaling a brand
Experience with subscription-focused growth
Analytically minded, and comfortable leveraging data to make decisions, and comfortable using quantitative capabilities
Able to think beyond paid media to drive growth, deep understanding of brand, CAC to LTV as core KPI
Exceptional organizational skills
Able to balance the creative art and analytical science of brand-building
Strong leadership and team management abilities, with a focus on developing high-performing teams
Comfortable in a dynamic, entrepreneurial culture that emphasizes autonomy, passion for the brand and an immense drive to grow the Company and achieve results
Deep understanding of ecommerce best practices, usability principles, and information architecture
Outstanding communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams
Excellent organization and teamwork skills
Detail and deadline-oriented

ARMRA®

Open Positions (1)

Marketing

VP of Growth Marketing