Catch Co. is a company that creates the Mystery Tackle Box, a subscription service aimed at getting people outdoors. They are seeking a Growth Marketing Analyst to investigate and build the data infrastructure necessary for their marketing efforts, focusing on data reconciliation and quality across various platforms.
Responsibilities:
- Investigate and reconcile data across Recharge (subscription management), Shopify (ecommerce), Klaviyo (email/SMS), Source Medium (analytics reporting), Snowflake (warehouse), and paid ad platforms (Meta, Google)
- Surface data quality problems proactively. The current environment has known discrepancies across platforms that require investigation and resolution
- Build cohort level retention and LTV analysis from raw transactional data, segmented by acquisition channel, subscriber tier, and plan type
- Develop and maintain a channel level payback model connecting acquisition costs to downstream subscription revenue, churn, and lifetime value
- Support financial model updates by providing clean, segmented inputs (tier weighted COGS, gift vs paid subscriber separation, adjusted churn rates)
- Validate and extend the existing Snowflake ETL pipeline from Recharge, backfill historical data where gaps exist, and work toward a single source of truth
- Produce channel level performance reporting for recurring business reviews and leadership reporting packages
- Support A/B test design and statistical analysis for landing pages, email flows, and ad creative
Requirements:
- SQL proficiency (writing queries against warehouse data, not just using a GUI)
- Excel/Google Sheets at an advanced level (pivot tables, lookups, data modeling, large dataset manipulation)
- Demonstrated comfort using AI/LLM tools (Claude, ChatGPT, Copilot, or similar) for data exploration, code generation, and analytical workflows
- Demonstrated ability to reconcile conflicting data sources and determine which source to trust
- Experience building cohort retention curves and LTV models from raw transactional data
- Experience working with ecommerce or subscription data (Shopify, Recharge, Stripe, or equivalents)
- Comfortable working with messy, incomplete, or conflicting data where clean join keys do not exist
- Self directed problem solver who surfaces issues before being asked. This is not a ticket driven reporting role
- Strong written communication in English for presenting findings to non technical stakeholders
- Experience with Snowflake or similar data warehouses, including pipeline validation and data engineering
- Experience with ad platform data (Meta Ads Manager, Google Ads) and understanding of attribution models
- Experience with Klaviyo or similar email/SMS marketing platforms
- Experience building AI-assisted analytical workflows (e.g., using LLMs for data reconciliation, anomaly detection, or automated reporting)
- Experience with Source Medium or similar analytics reporting tools
- Python or R for data manipulation and automation
- Financial modeling experience (LTV, payback period, contribution margin)
- Experience in a subscription box or D2C subscription business